Armaf’s New Bling Lights Up Dubai’s Skyline!
Dubai’s skyline was transformed into a golden stage last month for the grand reveal of Armaf Club de Nuit Bling. Named ‘The Legacy in Light,’ the spectacular launch on Bluewaters Island brought together over 300 creators from 100 cities, merging breathtaking drone choreography with immersive installations. This wasn’t just a product launch; it was a […]
Fragrance World Now Launches Street Origins!
The Middle East is no longer just following global fragrance trends; it is setting them. Fragrance World has introduced Street Origins, a bold new perfume line that is nothing short of a creative rebellion in the crowded beauty industry. Conceived by Safeer Moidu, Joint CEO of Fragrance World, the line is built on a simple, […]
Sterling Perfumes Now Builds a Global Beauty Brand!
A quarter century of scent making has turned a Dubai workshop into Sterling Perfumes, a global beauty manufacturer now present in 152 countries. The company blends regional fragrance heritage with modern cosmetic science, offering halal formulations, in-house labs, packaging facilities and USA FDA certification, all supporting large scale export and a wide retail footprint. For […]
KAYALI Reveals New Oudgasm Gourmand Scents!
This September KAYALI expands its Oudgasm universe with two striking gourmand takes on oud. Mona Kattan introduces Oudgasm Chocolate Oud | 11 and Oudgasm Milky Musk Oud | 30, plus a Vanilla Oud Hair Mist | 36 to complete the layering ritual. One composition leans into rich, edible warmth, the other into soft, skinlike musk, […]
French Avenue Now Unveils Genesis!
Ever smelled a perfume and thought, “Okay, but does this understand my trauma and my rising sign?” Enter Genesis, the new fragrance collection from French Avenue that’s rewriting the rules of perfumery—and maybe even your destiny. Born after 24 months of olfactory obsession, this isn’t your usual line of spritz-and-go. Genesis is where scent, selfhood, […]
Sniff the Stars? French Avenue’s New ‘Genesis’ Collection Is Astrology You Can Now Wear!
If your birth chart had a scent, would it smell like vanilla and rum or margarita and cardamom? French Avenue just dropped the answer—and it’s not just giving luxury, it’s giving celestial identity crisis (in the best way possible). Enter Genesis, the galaxy-brained new perfume collection by Fragrance World that’s here to let you literally […]
A Scent-sational Summer Escape Now Awaits at Address Sky View’s Alto 54!
Ever wished you could bottle a vacation? KAYALI already did—and now they’ve gone full-send with a poolside takeover that smells like summer, tastes like wanderlust, and looks like your Insta feed’s next main character. Welcome to Alto 54 at Address Sky View, where Dubai’s skyline meets a scent-drenched, bronzed-up fantasy that’s more vibe than venue. […]
The Cutest Collab of the Year Now Just Dropped—and It’s Got Bubbles!
Lush just said “friendship goals” and handed us a pink bath bomb shaped like Hello Kitty. Yep, it’s real. The cult-favorite bath brand teamed up with the queen of kawaii, Sanrio, for a limited-edition drop that’s basically a spa day and a tea party rolled into one glittery, pastel explosion. If your inner child isn’t […]
Burning Bright & Blushing Bold: Rasasi Now Just Dropped Two Signature Scents!
Perfume girls and fragrance bros, assemble. Rasasi just turned up the heat—and the sweetness—with a drop that’s making waves faster than your fav influencer’s “GRWM” reel. Say hello to Hawas Fire and Hawas Pink, the latest additions to Rasasi’s iconic Hawas universe, where scent isn’t just a vibe, it’s a statement. Let’s talk Hawas Fire. […]
Royal Ascot: Where Equestrian Majesty Now Meets Olfactory Excellence!
Perfume is more than a scent—it’s a statement, a legacy, a world of emotions bottled into an exquisite experience. And Royal Ascot takes this concept to a whole new level, fusing the elegance of equestrian culture with the art of fine fragrance. Designed for those who appreciate both the thundering hooves of champions and the […]
A Scented Escape: LOEWE Perfumes Now Brings an Enchanting Greenhouse to Al Ain Oasis
Imagine stepping into a world where nature and fragrance intertwine, where every breath carries a whisper of botanical wonder. LOEWE Perfumes invites you to experience this rare harmony at the heart of Al Ain Oasis, a UNESCO World Heritage Site in Abu Dhabi. Due to overwhelming demand, the LOEWE Greenhouse experience has been extended, offering […]
Leo Messi Eau De Parfum: Now Capturing the Spirit of a Legend
The aroma of greatness now has a name – Leo Messi Eau De Parfum. Exclusively available at Chemist Warehouse UAE, this fragrance goes beyond scent, capturing the essence of a living legend. Just like the man himself, it is an elegant blend of humility and strength, precision, and passion. Every spritz unfolds a journey: the […]
Now Decoding Azha Perfumes’ Chevalier Noir: A Fragrance for the Modern-Day Knight
In a world where first impressions matter, the perfect fragrance serves as your silent yet powerful introduction. Azha Perfumes, renowned for blending luxury with cultural heritage, presents Chevalier Noir Eau De Parfum—a scent that redefines rugged masculinity and timeless elegance. This fragrance is more than a bottle of perfume; it’s a tribute to the modern […]
Unveiling The Magic Elixir Collection by Thana Parfums at Beautyworld ME!
At Beautyworld Middle East 2024, a world of olfactory wonder took center stage with the debut of Thana Parfums’ newest creation, The Magic Elixir Collection. Amidst the bustling halls of Dubai’s World Trade Centre, this UAE-based perfumery captivated audiences, unveiling fragrances that transcend mere scent to embody a world of mystery, elegance, and ancient allure. […]
Vinlexe Perfumes: Now Crafting Signature Scents for Every Mood and Moment!
The art of fragrance goes beyond just smelling good—it’s about crafting a unique identity, capturing moods, and even transforming experiences. At Vinlexe Perfumes, this artistry is brought to life with a personalized touch, offering a range of exquisite perfumes designed to suit every occasion and emotion. From bold, long-lasting scents ideal for office wear to […]
My Wish: A Mesmerizing New Fragrance from HALLOWEEN Launches in Dubai!
Stepping into the luxurious Belcanto at Dubai Opera, HALLOWEEN revealed its latest fragrance, My Wish, in an event that was nothing short of magical. This newly launched scent promises to enchant with a luxurious blend of sensuality, strength, and sophistication—an invitation for women to celebrate their innermost desires and embrace self-expression in its purest form. […]
Ajmal Perfumes and Threads Now Launch Enchanting Children’s Fragrances!
As the new school year approaches, Ajmal Perfumes is adding a splash of magic to the back-to-school season with its latest collection, Whiffs of Wonder. Partnering with Threads, a leading name in school apparel, this collaboration brings a delightful fusion of luxury and practicality, making school preparations even more special for children and their families. […]
Experience Timeless Elegance Now With The Nazih Collection by Athoor Al Alam
This summer, Athoor Al Alam, a distinguished brand under the renowned Fragrance World Perfumes umbrella, proudly introduces the Nazih Collection: a captivating blend of Arabic and French elegance with two unique fragrances, Nazih Gold and Nazih Silver. Athoor Al Alam has been dedicated to creating luxurious and accessible Arabic fragrances since its inception in 2015. […]
Minimalist Brings Luxury and Simplicity to Yas Mall with New Store Opening!
Calling all minimalists with a taste for the finer things! The wait is over – Minimalist, the renowned Dubai-designed brand known for its exquisite watches, jewelry, and leather goods, has just opened its doors at Yas Mall, Abu Dhabi. This isn’t your average store opening. Think sleek, modern design with a touch of gold – a […]
Maison Des Parfums Now Unveils Royal Stable Fragrance Collection
Maison Des Parfums proudly presents its latest collection, Royal Stable, inspired by the majestic royal horses of the Dubai Royal Family’s stables. Envisioned in 2020, Maison Des Parfums emerged from a dream to create the most luxurious and exquisite perfumery experience, brought to life after three years of extensive research and dedication. The Royal Stable […]