New Balance Debuts Grey Store in the Middle East!
Luxury retail in the Middle East continues to evolve, and New Balance is marking a defining moment in that journey. The brand has officially opened its first-ever Grey store in the MEAI region at Place Vendôme Mall in Doha, introducing its most elevated retail concept to date. Designed as a curated expression of heritage, craftsmanship, […]
DSF Auto Season Now Drives Dubai’s Car Culture Forward!
• DSF Auto Season expanded automotive culture across streets, malls, and lifestyle districts• Over four million visitors engaged with cars as a shared cultural experience• Community parades and collector showcases anchored passion-led participation• Auto Season blended inspiration, entertainment, and real buying opportunities seamlessly Dubai’s relationship with cars has always gone beyond utility, and the second […]
The Petshop Now Expands Premium Pet Care with Mars Partnership!
• The Petshop broadens premium nutrition access through a strategic Mars partnership• Nine globally trusted Mars brands now available across retail and e-commerce• UAE pet owners increasingly choose informed, quality-led nutrition solutions• Science-backed products support pets across life stages, hygiene, and wellbeing Pet parenting in the UAE has entered a new era, one defined by […]
Victoria’s Secret Unveils Elevated New Concept At Mall Of The Emirates!
Dubai’s fashion landscape just received a high-octane infusion of glamour in the heart of the city. Last week, the Fashion Dome at the Mall of the Emirates buzzed with energy as Victoria’s Secret officially pulled back the curtain on its newest retail destination. Under the glittering lights of the signature atrium, style icon Karen Wazen […]
Apparel Group and ALDO Now Mark Twenty Years of Style at Dubai Mall!
Dubai Mall buzzed with a specific kind of fashion energy this week as two retail titans shared the spotlight. Apparel Group officially celebrated more than twenty years of partnership with the ALDO Group, welcoming founder Aldo Bensadoun to the UAE for a flagship event that felt less like a corporate meeting and more like a […]
Dubai Shopping Festival Now Launches Major Citywide Retail Rewards!
Dubai is preparing for its most energetic retail takeover yet as the official sale season kicks into high gear. Starting December 26, the Dubai Shopping Festival is set to transform the city into a vibrant playground for deal hunters and dreamers alike. With more than 1,000 global and local brands participating across 3,500 outlets, the […]
Now Unboxing the Future of Middle Eastern Taste!
The air at Gulfood Manufacturing was thick with the scent of slow-cooked short ribs and the sparkle of edible gold. Amid the high-tech displays of Kerry Unboxed, İnanç Işık, General Manager – Retail for Kerry Middle East, sat down to pull back the curtain on what is actually landing on our plates this season. In […]
Dubai Design District Now Welcomes Futuristic e& MOTB Season 13!
The desert breeze is carrying a distinct scent of creativity as the most anticipated open-air retail event in the region prepares for its boldest chapter yet. Opening its gates on January 1st at the iconic Dubai Design District (d3) Waterfront, e& MOTB is stepping into Season 13 with a sharp, monochromatic Midnight Obsidian aesthetic. This […]
City Centre Deira Now Celebrates 30 Years of Moments!
Three decades ago, City Centre Deira fundamentally changed Dubai’s retail landscape, establishing itself as the city’s first major social hub. This November, the mall that started it all is celebrating its 30th anniversary with a month-long celebration designed to honor the past and inspire the future. The festivities blend deep nostalgia with modern technology and […]
Sky High Style: 6thStreet.com Drones Now Go Viral!
Dubai’s skyline was transformed into a canvas of light and commerce as 6thStreet.com, Apparel Group’s leading digital fashion platform, unveiled its new campaign with a breathtaking 15-minute drone show. Held above Festival Bay at Dubai Festival City Mall, the spectacle was more than just entertainment; it was a dazzling statement about the future of fashion […]
Mall of the Emirates Marks 20 Years as Mall of New Possibilities!
Dubai’s Mall of the Emirates celebrates its 20th anniversary this September with a bold push toward experiential retail. The mall has announced an AED 5 billion transformation branded Mall of New Possibilities, which will add 20,000 square metres of retail, 100 new stores, a 600-seat theatre and new cultural, wellness and indoor-outdoor districts, alongside a […]
Denver Now Backs UAE Men’s Cricket at Asia Cup!
This September, Denver steps onto the pitch as Official Team Partner for the UAE Men’s Cricket Team at the Asia Cup 2025. The sponsorship puts the brand at the centre of one of cricket’s most-watched T20 tournaments, combining global visibility with grassroots programmes, retail expansion, and a celebration of the values that define the modern […]
ALDO Artist Series Now Brings Culture to the Closet!
Dubai’s style scene just got a vibrant upgrade. Apparel Group and ALDO have teamed up to launch the ALDO Artist Series, a limited edition collection blending wearable art with everyday fashion. Available this August across select GCC stores, the 16-piece capsule is a bold reminder that sneakers and bags can be more than accessories, they […]
Apparel Group and Tim Hortons UAE Now Brew Inclusion with ASL Training
In mid-July, the aroma of coffee at Tim Hortons UAE came with something richer than caffeine. Over two days, forty employees from across the brand, both Deaf and hearing, gathered not for latte art but for lessons in American Sign Language. The sessions, spearheaded by Apparel Group and Maseer Initiatives, turned training rooms into hubs […]
Tanishq and Damas Now Forge a New Alliance to Dominate GCC Jewellery Scene!
Dubai’s jewellery world just got its biggest shake-up in years. Titan Company Limited, the parent of Tanishq and part of the Tata Group, has secured a 67 percent stake in Damas Jewellery, the century-old Dubai icon known for elegance and craftsmanship. This isn’t just corporate strategy. It’s a calculated move to own the conversation in […]
Highlander and Tokyo Talkies Now Debut in UAE with Bold Fashion Expansion!
Fashion lovers in the UAE now have new trends to celebrate. Highlander and Tokyo Talkies, two high-energy Indian youth fashion labels, have officially launched three flagship stores across Dubai and Sharjah. Founded in 2015 and powered by Brand Studio Lifestyle, these brands bring runway-inspired looks to everyday wardrobes, now retailing at Sahara Centre, Mega Mall, […]
Jacky’s Brandshop Now Turns 55 with 55 Days of Giveaways!
There’s a reason the name Jacky’s still rings loud after five decades in the game, it’s more than a brand, it’s a part of UAE’s tech heritage. Now, to celebrate 55 years of building that legacy, Jacky’s Brandshop is cranking up the excitement with 55 straight days of guaranteed giveaways, gratitude, and a whole lot […]
Back to Style: Apparel Group Now Powers a Confident Return to Campus!
Fresh notebooks and first-day nerves meet bold sneakers and glossed-up confidence as Apparel Group launches its vibrant ‘Back to Style’ campaign across the UAE. More than just a shopping moment, it’s a head-to-toe style reset that makes going back to school or campus feel exciting, empowering, and unmistakably you. With hallways turning into runways, the […]
Voyage Club Now Turns City Centre Mirdif into a Summer Escape!
Summer just found its hotspot at City Centre Mirdif. This Dubai Summer Surprises, the mall is buzzing with Voyage Club, a pop-up destination designed to feel like a golden-hour getaway. Running from July 23 to August 10, the Central Galleria transforms into a breezy summer haven where art, retail, music, and relaxation create the ultimate […]
Back-to-School Style Now Gets a Boost at Max Fashion!
The school bells may not be ringing just yet, but the shopping carts are already rolling. Max Fashion just launched its 2025 Back-to-School campaign, and it’s serving serious value for families across the GCC. Whether it’s a first backpack moment or a teen’s style refresh, these deals combine standout design with everyday durability, all without […]
Luxury That Moves With You: Jashanmal’s Summer Luggage Edit
Picture this: a trolley gliding silently through an airport lounge, crafted with Porsche precision or dressed in Parisian elegance. That’s not travel. That’s a statement. This summer, Jashanmal Group curates a fresh chapter in travel style with a premium luggage collection featuring iconic names like Delsey Paris, Victorinox, Kipling, and Porsche Design. It’s not just […]
DSS 12-Hour Sale Now Returns with Unmissable Citywide Deals!
Twelve hours, hundreds of brands, and discounts that drop jaws. The DSS 12-Hour Sale is back on 18 July, transforming five of Dubai’s most iconic malls into shopper playgrounds of epic proportions. With savings of up to 90% across fashion, tech, home, and beauty, this one-day-only sale sets the tone for a summer packed with […]
Beauty’s New Power Couple? Ulta and Alshaya Are Making It Official in the Middle East!
Cue the confetti and cancel your next Sephora run because the U.S. beauty giant Ulta Beauty is finally going international — and its first stop? The glam-packed streets of Kuwait and Dubai, thanks to a powerhouse partnership with retail titan Alshaya Group. After months of teasing the beauty world like a perfectly arched brow, Ulta […]
Crate&Barrel x CB2 Now Just Went Double Trouble in Abu Dhabi!
If interior dreams had a physical address, it’d be Marina Mall, Abu Dhabi. Crate&Barrel and CB2 just dropped a side-by-side home décor double-whammy, and it’s giving capital city core a serious style glow-up. Opening their first-ever twin flagship in the UAE (yes, side-by-side like chic sisters who coordinate but never match), the design powerhouses have […]
Apparel Group Now Launches Barbour’s First Two Stores in Dubai!
It’s official: the British are coming — but instead of tea and crumpets, they’re bringing waxed jackets and countryside chic. Barbour, the iconic heritage label that has been weatherproofing royalty, rockstars, and rugged ramblers since 1894, just touched down in Dubai. And honestly? The desert’s never looked more dapper. Thanks to fashion powerhouse Apparel Group, […]
Apparel Group Now Celebrates the Grand Reopening of ALDO’s New Flagship Store!
If retail therapy had a red carpet moment, this would be it. ALDO just dropped its brand-new flagship glow-up at Dubai Mall, and let’s just say—it understood the assignment. Think less “store” and more “style sanctuary,” right across from the Dubai Aquarium (because who doesn’t want their shoe haul to come with a shark sighting?). […]
3 Days, 500+ Brands, Unlimited Shopping Chaos!
If your shopping bags are still recovering and your bank account’s giving you side-eye, congrats—you survived the 3 Day Super Sale (3DSS). Dubai just wrapped up its biggest shopping blowout of the season (May 30 – June 1), and it was the kind of sale that made even the most seasoned shoppers break into a […]
Apparel Group’s Mega Sale Is Now the Fashion Flash Mob You Didn’t Know You Needed!
Shoppers, lace up those sneakers and stretch your scrolling fingers—the Dubai 3-Day Super Sale kicked off yesterday, and it’s already rewriting the rules of retail therapy. At the heart of this shopping hurricane? Apparel Group. And they’re not just in the game—they are the game. From 30 May to 1 June, Apparel Group is going […]
Apparel Group Now Launches UAE’s First Forever New Store!
Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed its first-ever UAE store at Dubai Hills Mall, thanks to its glam squad collab with regional fashion juggernaut, Apparel Group. This isn’t just a store […]
DEF 2025 Is Now Dubai’s Ultimate Shopping Power-Up!
Okay, deep breath, shoppers. DEF 2025 just pulled a major power move, turning Dubai into the most hyped-up shopping battleground we’ve seen in a while—and honestly, it was legendary. For ten glorious days, over 2,500 outlets and 240+ brands rolled out jaw-dropping, time-limited deals that had gamers and deal-hunters tagging in faster than you can […]
Channel Summit META 2025 Now Just Crowned the Cool Kids of Consumer Tech!
You know what they say: if you weren’t at Channel Summit META 2025, were you even in the tech game this week? Hosted at the sun-soaked Fairmont Bab Al Bahr, the invite-only showdown gathered MENA’s top tech honchos — think 500+ retail power players in one buzzing room, all caffeinated and ready to vote. And […]
BurJuman Mall Unveils New Smart Parking for a Seamless Experience!
Parking just got a glow-up. Yep, BurJuman Mall has officially entered its smart era—and it’s kicking off with the one place we all secretly dread: the parking lot. But instead of circling like you’re in a Fast & Furious sequel, this new upgrade lets you glide in and out like a VIP. Introducing Smart Parking—a.k.a. […]
When the Fountains Pause, Emaar Malls Hits Play with Big-Hearted Moves
In a plot twist nobody saw coming (but low-key makes them MVPs), Emaar Malls just dropped a rent relief bomb that’s shaking up Dubai Mall and Souk Al Bahar in the best way possible. With the Dubai Fountain hitting pause for a while (cue dramatic gasp), Emaar is stepping up to make sure the vibes […]
Eleventy Just Landed in Dubai and Riyadh, and Now It’s Giving ‘Smart Luxury’ Without the Ego Trip!
If minimalism and Milan had a baby, it’d probably look like Eleventy. And now, that baby’s all grown up and moving into some pretty bougie real estate—Mall of the Emirates and Solitaire Mall, to be exact. Majid Al Futtaim just dropped the brand’s first standalone stores in the Middle East, and fashion insiders are already […]
MLB’s Big League Fashion Now Hits Dubai!
Hold onto your caps, Dubai—there’s a new MVP in town, and it’s not here to play catch. It’s here to steal hearts, serve fits, and rewrite the playbook on streetwear. The legendary MLB (nope, not just about baseball anymore) has officially landed in the UAE, thanks to the style-savvy powerhouses at Apparel Group. And let’s […]
RAK Just Got a Major Glow-Up: MMI’s New Flagship Is a Sip in the Right Direction!
If Ras Al Khaimah wasn’t already on your weekend radar, MMI just gave you a very good reason to reroute. Formerly known as Al Hamra Cellar, the all-new MMI RAK has emerged from its makeover with more than a new look—it’s now the UAE’s largest MMI store, and it’s redefining what a retail experience can […]
Max Fashion Now Makes a Grand Debut at Lakmé Fashion Week with Kalki Koechlin Owning the Runway!
The 25th edition of Lakmé Fashion Week x FDCI witnessed a moment that redefined high-street fashion in India—Max Fashion’s grand debut, led by the effortlessly bold and charismatic Kalki Koechlin. This wasn’t just a collection launch; it was a movement. From the electrifying beats of #IYKYDK to the jaw-dropping showcase of Sicilian Summer and Amalfi […]
Apparel Group’s Great Online Sale Now Returns: A Digital Shopping Extravaganza Just in Time for Eid!
Eid is a time for celebration, self-care, and new beginnings. Whether it’s finding the perfect outfit for gatherings, refreshing your footwear collection, or indulging in luxury beauty essentials, this year’s Great Online Sale has something for everyone. From international fashion giants like Tommy Hilfiger and Steve Madden to everyday favorites like R&B and Aldo, the […]
Dubai’s Great Online Sale Now Returns!
Dubai’s most awaited online shopping extravaganza, the Great Online Sale, is back—bigger, bolder, and more immersive than ever! From March 27 to 30, 2025, shoppers can enjoy up to 95% off on top brands, exclusive discount codes, and a chance to win AED 100,000. But this year, there’s a game-changer—Dubai’s first-ever immersive virtual shopping experience, […]
Silicon Central Mall Now Elevates Dubai’s Shopping Experience!
Dubai’s retail scene is reaching new heights as Silicon Central Mall welcomes a dynamic lineup of globally recognized brands, thanks to its latest partnership with Apparel Group. This collaboration cements the mall’s reputation as a leading lifestyle destination, seamlessly blending fashion, dining, and entertainment to redefine the shopping experience in the city. From stylish essentials […]
Moksyz Abu Dhabi Now Unveils Tyler Ellis: A New Era of Luxury Handbags in the Middle East!
Luxury finds a new address in the Middle East as Moksyz Abu Dhabi introduces Tyler Ellis, the globally acclaimed handbag designer whose creations are synonymous with red-carpet elegance. For the first time, fashion connoisseurs in the UAE can experience exclusive Middle East styles, designed for those who appreciate timeless craftsmanship and understated opulence. From Jennifer […]
The Ultimate Temu Shopping Guide: Smart Shopping Made Simple
In a world where convenience, affordability, and variety reign supreme, Temu has emerged as the ultimate online shopping destination. Whether you’re looking for trendy fashion, cutting-edge tech, or stylish home decor, Temu offers a one-stop shopping experience with unbeatable deals. Since its launch in 2022, the platform has taken the world by storm, amassing millions […]
SAPPHIRE Now Makes Its UAE Debut!
South Asian fashion enthusiasts in the UAE, your wardrobe is about to get a vibrant upgrade! Pakistan’s beloved fashion brand, SAPPHIRE, has officially landed in the UAE with its first-ever store at City Centre Sharjah, bringing a touch of heritage craftsmanship blended with modern aesthetics. Known for its signature unstitched collections, elegant ready-to-wear ensembles, and […]
Cheval Maison – Expo City Dubai: Now A New Benchmark in Luxury Hospitality
Expo City Dubai is rapidly transforming into a premier destination for business, hospitality, and retail, marked by the upcoming opening of Cheval Maison – Expo City Dubai and significant expansions within the city. Set to open in March 2025, Cheval Maison – Expo City Dubai introduces 151 luxury serviced apartments, ranging from studios to three-bedroom […]
Unlock the Golden Vault: Ramadan’s Most Exciting Shopping Experience Now at Dubai Gold Souk Extension
Ramadan is a time of generosity, celebration, and unforgettable moments—and this year, Dubai Gold Souk Extension is making it even more special! With unbeatable discounts, an opulent shopping experience, and a dazzling prize pool worth AED 250,000, it’s the ultimate destination to indulge in the festive spirit. From March 1 to April 6, 2025, every […]
Max Fashion Redefines Shopping with Its First UAE Concept Store at Ibn Battuta Mall
In a remarkable leap towards revolutionizing retail, Max Fashion has unveiled its first-ever Concept Store in the UAE, located at the iconic Ibn Battuta Mall, Dubai. Known as the region’s leading fashion destination, Max Fashion is setting new benchmarks in value fashion with this bold and innovative store, the second of its kind in the […]
Pre-Order the Future: Samsung Galaxy S25 Series Now Lands at Jacky’s Retail
The future of smartphones has arrived, and it’s ready for you to claim! Samsung’s much-anticipated Galaxy S25 series is now available for pre-order at Jacky’s Brandshop across the UAE, offering exclusive early-bird perks for tech enthusiasts. From game-changing AI-powered features to jaw-dropping camera capabilities, this flagship series is set to redefine your smartphone experience. Whether […]
Tanishq Now Unveils Its Largest Flagship Boutique in Dubai’s Gold Souk Extension
Dubai’s glittering skyline just got brighter with the grand opening of Tanishq’s flagship boutique, setting a new benchmark in luxury jewellery retail. Spanning a majestic 5,000 sq. ft., the newly unveiled store at the Dubai Gold Souk Extension is now the brand’s largest showroom in the UAE, promising an exclusive shopping experience that fuses timeless […]
JD Sports Now Makes Its Mark in the MENA Region with a Flagship Store at The Dubai Mall!
In a bold move that’s set to reshape the region’s sports fashion landscape, JD Sports, the UK’s premier sportswear retailer, has opened its first flagship store in the MENA region at none other than The Dubai Mall. This highly anticipated opening introduces Dubai to JD’s exclusive collections and offers a fresh array of the latest […]
Apparel Group and Crocs Now Mark 100 Stores in GCC: A Journey of Comfort and Innovation
Apparel Group has just announced a major milestone with the opening of its 100th Crocs store in the Gulf Cooperation Council (GCC) region. This landmark achievement underscores the brand’s rapid expansion across the Middle East, reflecting a steadfast commitment to delivering comfort, style, and convenience to its loyal customers across six GCC countries: the UAE, […]
R&B Expands Its Fashion Reach in UAE with Two New Stores!
R&B, Apparel Group’s dynamic lifestyle fashion brand, continues to make waves in the UAE with the upcoming launch of two new stores at Burjuman Mall in Dubai and Mazyad Mall in Abu Dhabi, scheduled for October 2024. This expansion reflects R&B’s ambitious plan to reach 250 locations by the end of 2025, further solidifying its […]
La Vie en Rose Blooms in Dubai: A New Shopping Destination at Dubai Mall
In a vibrant celebration of comfort, style, and sophistication, La Vie en Rose has officially opened its flagship store in Dubai Mall, marking an exciting milestone for the renowned Canadian lingerie, sleepwear, and swimwear brand. Known for its commitment to quality and fashionable offerings, La Vie en Rose is ready to captivate Dubai’s fashion-savvy shoppers […]
Apparel Group Now Gears Up for Back-to-School Season with Exciting Collections from Top Brands!
As the summer winds down and the school year approaches, Apparel Group is stepping up to ensure students are fully prepared with a wide array of school essentials from some of the most celebrated brands. From trendy rucksacks to stylish uniforms, the collections are designed to provide everything your child needs to head back to […]
BLACK+DECKER® Now Opens World’s First Brand Store in Dubai!
BLACK+DECKER® has launched its first-ever brand store at Al Ghurair Center, marking a significant milestone in the company’s ambitious omnichannel growth plan. This innovative retail space aims to bring a personalized and immersive shopping experience to consumers, setting a new standard in the home appliance industry. Situated in the vibrant Al Ghurair Center, the store […]
Adidas Expands Footprint at The Outlet Village with Region’s Largest Outlet Store
Adidas is redefining the retail experience with the launch of its largest outlet store in the region at The Outlet Village, Dubai. Spanning an impressive 1,350 square meters, the expanded store integrates cutting-edge digital elements and exclusive collections, offering a modern shopping experience for athletes and fashion enthusiasts alike. Visitors to the new outlet can […]
Apparel Group Now Launches Exciting ‘Summer-Time’ Campaign 2024 Featuring More than 36 of Their Brands
Get ready to dive into the season’s ultimate fashion experience as Apparel Group unveils its highly anticipated ‘Summer-Time’ Campaign 2024. This campaign, a stunning blend of fashion and lifestyle, showcases collections from over 36 distinguished brands, all set against the luxurious backdrop of Anantara The Palm Resort. In a unique collaboration, Apparel Group has partnered […]
Apparel Group and LikeCard Now Partner to Simplify Shopping!
In an exciting new collaboration, Apparel Group, a global retail giant in fashion and lifestyle, has teamed up with LikeCard, the pioneering digital prepaid card platform in the MENA region. This strategic partnership aims to revolutionize the digital shopping experience for consumers, making it easier than ever to shop for their favorite brands. Apparel Group, […]
East Boulevard: Sharjah’s Ultimate Lifestyle Destination Now Expands
The bustling heart of Aljada, East Boulevard, has dramatically expanded, solidifying its status as Sharjah’s premier lifestyle and entertainment hub. The boulevard now features 87 dynamic outlets spread over 130,000 square feet of leasable space, transforming it into a vibrant destination for both locals and tourists. In a significant boost to its dining and retail […]
Apparel Group Now Unveils Five Fashion Destinations!
In a strategic leap reshaping the retail panorama of Abu Dhabi, Apparel Group proudly announces the inauguration of five iconic stores at Al Reem Mall: Skechers, Nine West, La Vie en Rose, Birkenstock, and Aldo Accessories. This expansion not only mirrors the group’s commitment to diversifying the retail landscape but also aims to enrich the […]
Sber’s Retail Customer Base Now Grows by 10 Million
Sber, a trailblazer in banking and technology, unveiled the results of its 2021-2023 strategy and outlined a visionary roadmap through 2026. At the heart of this strategy lies an evolution toward a human-centric organization while showcasing remarkable growth in its retail and corporate customer base. During Investor Day, the Sber team presented the outcomes of […]
Dubai Covent Garden Market Now launches “Happening at the Harbour”
Brace yourselves for an unforgettable experience as the renowned Dubai Covent Garden Market unveils its latest marvel – ‘Happening at the Harbour’. This vibrant extravaganza promises an extraordinary fusion of local retail, gastronomic delights, live entertainment, and family-friendly activities set against the stunning backdrop of Dubai Harbour. From November 29th, 2023, to March 28th, 2024, […]
Spinneys and Al-Hokair Group Now Unite to Redefine Retail
In a visionary move poised to revolutionize Saudi Arabia’s retail landscape, the renowned Al-Hokair Group, steeped in a legacy spanning over four decades in entertainment, hospitality, and retail ventures, has forged an alliance with Spinneys, the esteemed brand synonymous with quality and distinctiveness. Sami Alhokair, CEO of Abdulmohsen Al Hokair Holding Group, expressed profound optimism […]