When the Fountains Pause, Emaar Malls Hits Play with Big-Hearted Moves

In a plot twist nobody saw coming (but low-key makes them MVPs), Emaar Malls just dropped a rent relief bomb that’s shaking up Dubai Mall and Souk Al Bahar in the best way possible. With the Dubai Fountain hitting pause for a while (cue dramatic gasp), Emaar is stepping up to make sure the vibes […]
Eleventy Just Landed in Dubai and Riyadh, and Now It’s Giving ‘Smart Luxury’ Without the Ego Trip!

If minimalism and Milan had a baby, it’d probably look like Eleventy. And now, that baby’s all grown up and moving into some pretty bougie real estate—Mall of the Emirates and Solitaire Mall, to be exact. Majid Al Futtaim just dropped the brand’s first standalone stores in the Middle East, and fashion insiders are already […]
MLB’s Big League Fashion Now Hits Dubai!

Hold onto your caps, Dubai—there’s a new MVP in town, and it’s not here to play catch. It’s here to steal hearts, serve fits, and rewrite the playbook on streetwear. The legendary MLB (nope, not just about baseball anymore) has officially landed in the UAE, thanks to the style-savvy powerhouses at Apparel Group. And let’s […]
RAK Just Got a Major Glow-Up: MMI’s New Flagship Is a Sip in the Right Direction!

If Ras Al Khaimah wasn’t already on your weekend radar, MMI just gave you a very good reason to reroute. Formerly known as Al Hamra Cellar, the all-new MMI RAK has emerged from its makeover with more than a new look—it’s now the UAE’s largest MMI store, and it’s redefining what a retail experience can […]
Max Fashion Now Makes a Grand Debut at Lakmé Fashion Week with Kalki Koechlin Owning the Runway!

The 25th edition of Lakmé Fashion Week x FDCI witnessed a moment that redefined high-street fashion in India—Max Fashion’s grand debut, led by the effortlessly bold and charismatic Kalki Koechlin. This wasn’t just a collection launch; it was a movement. From the electrifying beats of #IYKYDK to the jaw-dropping showcase of Sicilian Summer and Amalfi […]
Apparel Group’s Great Online Sale Now Returns: A Digital Shopping Extravaganza Just in Time for Eid!

Eid is a time for celebration, self-care, and new beginnings. Whether it’s finding the perfect outfit for gatherings, refreshing your footwear collection, or indulging in luxury beauty essentials, this year’s Great Online Sale has something for everyone. From international fashion giants like Tommy Hilfiger and Steve Madden to everyday favorites like R&B and Aldo, the […]
Dubai’s Great Online Sale Now Returns!

Dubai’s most awaited online shopping extravaganza, the Great Online Sale, is back—bigger, bolder, and more immersive than ever! From March 27 to 30, 2025, shoppers can enjoy up to 95% off on top brands, exclusive discount codes, and a chance to win AED 100,000. But this year, there’s a game-changer—Dubai’s first-ever immersive virtual shopping experience, […]
Silicon Central Mall Now Elevates Dubai’s Shopping Experience!

Dubai’s retail scene is reaching new heights as Silicon Central Mall welcomes a dynamic lineup of globally recognized brands, thanks to its latest partnership with Apparel Group. This collaboration cements the mall’s reputation as a leading lifestyle destination, seamlessly blending fashion, dining, and entertainment to redefine the shopping experience in the city. From stylish essentials […]
Moksyz Abu Dhabi Now Unveils Tyler Ellis: A New Era of Luxury Handbags in the Middle East!

Luxury finds a new address in the Middle East as Moksyz Abu Dhabi introduces Tyler Ellis, the globally acclaimed handbag designer whose creations are synonymous with red-carpet elegance. For the first time, fashion connoisseurs in the UAE can experience exclusive Middle East styles, designed for those who appreciate timeless craftsmanship and understated opulence. From Jennifer […]
The Ultimate Temu Shopping Guide: Smart Shopping Made Simple

In a world where convenience, affordability, and variety reign supreme, Temu has emerged as the ultimate online shopping destination. Whether you’re looking for trendy fashion, cutting-edge tech, or stylish home decor, Temu offers a one-stop shopping experience with unbeatable deals. Since its launch in 2022, the platform has taken the world by storm, amassing millions […]