AREA 72 DXB From Mountain Now Peaks to Beach Shores!

The UAE running community is being challenged to embrace the harder road, literally. Following an extraordinary secret adventure up the gruelling Jebel Hafeet mountain with icons Sir Mo Farah and Winfred Yavi, Nike is now bringing its exclusive elite recovery hub, AREA 72 DXB, to Kite Beach. This state-of-the-art facility is now open to the […]

Feels at Kite Beach: Now Where Fitness, Community & Flavor Unite All Year!

Dubai’s health-conscious scene just got a serious upgrade—Feels Juice Bar & Kitchen at Kite Beach is now the year-round hub for fitness, wellness, and deliciously fresh flavors. What started as seasonal collaborations with Humantra Club and The Uncommon Club x Ounass has evolved into an ongoing movement, making Feels the ultimate destination for active souls […]

Discover the Ultimate Running Experience with Enhanced Comfort and Stability

In the ever-evolving world of running gear, ASICS continues to set the bar higher with the launch of the GEL-KAYANO™ 31 running shoe. This latest addition to the iconic GEL-KAYANO™ series, introduced on June 3, 2024, in Dubai, UAE, promises to deliver the renowned adaptive stability runners have come to expect, now paired with advanced […]

New ASICS Store Opens in Dubai Mall Now Welcomes Athletes to the Region

Dubai’s sports enthusiasts have a new haven. Apparel Group, the region’s leading retailer, has officially opened the first ASICS store in the UAE at the iconic Dubai Mall. This flagship store signifies a significant milestone for both companies, marking the sixth ASICS outlet in the GCC region and boasting an impressive 146 sqm space. The […]