• INEOS Grenadier 4X4 launches in China, challenging EV and driverless trends.
  • First customer deliveries set to begin by end of October 2024.
  • Full sales and service centers now open in Beijing and Chengdu.
  • Significant investment and planning mark INEOS Automotive’s entry into China.

In a landscape dominated by electric vehicles and autonomous driving, INEOS is boldly introducing the Grenadier 4X4 to China – a rugged, eye-catching vehicle that breaks away from the technological trends that have reshaped the automotive world. As INEOS Automotive CEO Lynn Calder puts it, “We’re introducing something very different, very eye-catching, counter to the prevailing trend.” And she’s right. The Grenadier isn’t just another car; it’s a statement—a return to robust off-road capabilities amidst the rise of sleek, future-forward vehicles.

The Grenadier, already a global sensation across 40 countries, is now set to conquer the world’s largest automotive market. China, a country known for its progressive strides in electric and driverless technology, is the latest stage for the Grenadier’s grand debut. But this is no ordinary entry—it’s a promise of adventure and power, offering Chinese drivers a refreshingly bold alternative to homegrown EVs and cutting-edge smart cars.

Starting with key cities like Beijing and Chengdu, INEOS Automotive has ensured that not only will customers experience the thrill of driving the Grenadier, but they’ll also have full access to sales and service centers. The local team, having spent two years preparing for this, has laid solid groundwork for a seamless integration into the Chinese market. With additional sites in Shanghai and Guangzhou opening soon, the brand is poised to leave an indelible mark on Chinese roads.

While electric and driverless may be the buzzwords of the moment, the Grenadier’s arrival signals something even more exciting: a call to adventure. This vehicle brings back the spirit of exploration and rugged off-road journeys that many car lovers crave. And with the first wave of customer deliveries slated for October, starting at 808,000 CNY, the Grenadier is ready to meet the roads—and hearts—of China head-on.

In a market where innovation often means ‘sleeker, faster, smarter,’ INEOS Automotive is betting on a different kind of innovation: a return to the primal, powerful experience of driving a machine that’s built for endurance and excitement. And that’s exactly what makes the Grenadier stand out.

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