• CANCRO debuts in the Middle East with Sole DXB partnership.
  • Deuterium-depleted water offers 25% better hydration and 50% more energy.
  • Interactive Hydration Trivia Challenge rewards winners with exclusive 3-month supply.
  • CANCRO combines wellness innovation with sustainability in recyclable and glass bottles.

The Middle East just welcomed a game-changer in wellness and hydration—CANCRO, the revolutionary deuterium-depleted water (DDW), made its debut as the official water partner for Sole DXB 2024. This partnership, set against the vibrant backdrop of Dubai Design District (d3) from December 13th to 15th, highlights CANCRO’s commitment to blending health innovation with the region’s dynamic cultural landscape.

CANCRO’s DDW stands out by reducing deuterium, a naturally occurring isotope of hydrogen, through an advanced purification process. Why does this matter? With 25% better hydration, 50% more energy, and 25% less inflammation, this water goes beyond quenching thirst—it supports cellular wellness and enhances recovery. Available in eco-conscious 500ml recyclable plastic bottles and sophisticated 750ml glass bottles, CANCRO offers health-conscious consumers a premium, sustainable choice.

Aligning perfectly with Sole DXB’s spirit of innovation and cultural fusion, CANCRO made its mark by offering refreshing hydration to festival-goers, VIPs, and attendees across the venue. To elevate engagement, CANCRO activated the Hydration Trivia Challenge, giving participants the chance to win an exclusive 3-month supply of its premium drink—extending the hydration benefits well beyond the festival.

Founder Arsh Mehta expressed his enthusiasm, saying, “Sole DXB is the ideal platform for CANCRO’s debut in the Middle East, reflecting our vision to empower health-conscious individuals. Launching here marks the beginning of our journey to bring science-backed hydration to a progressive and vibrant market.”

As the wellness market in the Middle East continues to grow, CANCRO arrives as a pioneer, promising real results backed by science. Whether you’re enjoying Sole DXB’s buzzing atmosphere or looking to enhance your daily wellness, CANCRO ensures that hydration is more than a routine—it’s a lifestyle upgrade.

CANCRO products are now available online at cancrodrink.ae and will launch on Noon.com and Amazon.ae this December. For updates on Sole DXB’s exciting lineup, visit soledxb.com or grab your tickets at Platinumlist.

Get ready to hydrate smarter, live healthier, and embrace a revolutionary take on wellness with CANCRO!