• Exclusive free UK-inspired cocktails debut at Taste of Dubai 2025.
  • Each drink highlights premium spirits from England, Scotland, Wales, and NI.
  • Expertly crafted cocktails showcase UK’s rich heritage and innovation.
  • African & Eastern partners with UK Government for this unique experience.

Dubai’s most exciting culinary festival is about to get a British twist! The UK Government’s GREAT Food & Drink campaign is set to take over Taste of Dubai 2025 (February 14-16), bringing a free menu of bespoke cocktails crafted with premium spirits and English sparkling wine. A true celebration of the UK’s rich drinking culture, this exclusive showcase at the Taste of the UK stand (C7) will transport festival-goers through the unique flavors of England, Scotland, Wales, and Northern Ireland—one sip at a time.

Each nation’s signature drink has been expertly curated to highlight its heritage, quality, and distinct character. England’s Chapel Down sparkling wine, Scotland’s hand-foraged Botanist Gin, Wales’ ultra-premium Au Vodka, and Northern Ireland’s legendary Bushmills Whiskey come together in a one-of-a-kind cocktail experience. Whether it’s a refined sip of sparkling elegance, the botanical depth of a Scottish gin, or the smooth complexity of a triple-distilled whiskey, every sample tells a story of craftsmanship and tradition.

This spirited showcase is made possible through the collaboration between the British Embassy Dubai and leading distributor African & Eastern, reinforcing the UK’s commitment to fostering deeper ties with the UAE’s vibrant food and beverage scene. Bradley Foat, African & Eastern’s Group Corporate Marketing Manager, shares, “We are proud to support the GREAT campaign, which celebrates the best of UK innovation and quality. Our collaboration with the UK Government brings a taste of world-leading UK drinks to consumers in the heart of Dubai.”

Visitors to the Taste of the UK stand can expect an interactive experience that goes beyond just sampling drinks—it’s an immersive journey into the heart of British excellence in mixology. As Dmitry from Go Bar puts it, “Each cocktail we’ve developed exclusively for this stand is designed to tantalize taste buds and take you on a journey through incredible flavors.”

With the UAE’s booming appreciation for premium beverages, the UK’s presence at Taste of Dubai 2025 is more than just a showcase; it’s a toast to quality, sustainability, and innovation. Don’t miss your chance to explore the best of British spirits and sparkling wine—for free!

For more details on the GREAT Food & Drink campaign in the UAE, visit www.greatbritishfood.ae or follow @greatbritishfood.

Join us at stand C7 and raise a glass to Britain’s best! 🍸🥂