• Masafi unveils limited-edition Ramadan packaging honoring UAE’s heritage and unity.
  • Emirati artist Mariam Abbas designs artwork featuring iconic cultural symbols.
  • The packaging blends tradition with Masafi’s refreshed, modern visual identity.
  • Available across the UAE, celebrating Ramadan with artistry and nostalgia.

The essence of Ramadan lies in tradition, reflection, and togetherness—values that have shaped the UAE’s identity for generations. This year, Masafi, the UAE’s pioneering bottled water brand, brings these values to life through a special-edition Ramadan packaging. In collaboration with Emirati artist Mariam Abbas, the limited-edition design pays tribute to the nation’s resilience, unity, and cultural heritage, seamlessly blending the past with the present.

Featuring on Masafi’s water and tissue products, the artwork is a visual narrative of the UAE’s deep-rooted traditions and landmarks. The design showcases symbols like the Sheikh Zayed Mosque, a beacon of faith and architecture; the Together sculpture in Downtown Dubai, embodying unity; and traditional water pitchers, once an essential part of Emirati households. Ramadan’s spirit is further captured through the Sidr plant, known for its resilience in the desert, and an Iftar cannon from Umm Al Quwain, recalling the timeless Ramadan ritual of signaling the end of the fast.

“For us, Ramadan is not just about celebration—it’s about honoring the stories that built this nation,” said Saood Al Ghurair, CEO and Vice Chairman of Masafi. “Through this collaboration with Mariam Abbas, we’re infusing our products with art that speaks to our heritage, our journey, and our future.”

Masafi, a brand that has been an integral part of the UAE’s landscape since 1977, has always stood for purity, authenticity, and a deep connection to the country’s roots. Earlier this year, the brand introduced a refreshed identity across its product range, balancing modernity with its longstanding heritage. The Ramadan packaging builds on this vision, offering a nostalgic yet contemporary experience for consumers.

Beyond its visual appeal, the initiative also highlights Masafi’s continued commitment to sustainability. Just as the UAE’s past shapes its future, Masafi ensures that its values of quality and conservation remain at the heart of its offerings. With this exclusive packaging, the brand not only celebrates Ramadan but also strengthens its bond with generations of Emiratis and residents who have made Masafi a household name.

The limited-edition Ramadan collection is now available across the UAE, bringing a unique blend of artistry and heritage to homes during the festive season. Whether placed at the iftar table or shared among loved ones, Masafi’s Ramadan packaging is more than just a product—it’s a reflection of the UAE’s enduring story.

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