- Huawei Pura 80 debuts with Dual Telephoto innovation
- MatePad 11.5 features PaperMatte Display and 10,100 mAh battery
- XMAGE Awards 2025 returns to Grand Palais, Paris
- Eight photography categories open to Huawei mobile users globally
Under the spotlight of Dubai’s tech scene, Huawei made a powerful statement this week. With the theme “Fashion Next,” the brand introduced the highly anticipated Pura 80 Series and MatePad 11.5, while also confirming the return of the XMAGE Awards to Paris Photo 2025. It was a moment that fused technology, artistry, and cultural storytelling into a unified vision for the future.
The heart of the event was the reveal of the Huawei Pura 80 Series, a new flagship lineup redefining mobile photography. With its distinctive glazed monochrome finish and attention to visual detail, this series isn’t just about pixels—it’s about perspective.
What sets the Pura 80 apart:
- Ultra Lighting HDR Camera with a massive 1-inch sensor
- Switchable Dual Telephoto Lens for unrivaled zoom range
- Pixel-level Ultra Chroma calibration for lifelike colors
- Glazed texture design merging Eastern and Western aesthetic cues
Beyond its visual sophistication, the tech under the hood reflects Huawei’s continued commitment to performance and artistic precision.
Alongside the Pura 80 came the new MatePad 11.5, built with ambitious learners, creators, and young professionals in mind. Its 2.5K FullView display with PaperMatte tech mimics natural lighting, reducing eye strain. Add to that a 10,100 mAh battery, the latest HUAWEI M-Pencil, and upgraded apps like Notes and GoPaint, and it’s clear this tablet is made for creative flow.
But the event didn’t stop at hardware. The announcement of the XMAGE Awards 2025 marked Huawei’s deeper pivot toward storytelling and human expression. Open globally since June 11, this year’s edition includes eight photo categories and a fresh XMAGE 100 format. The culmination? A return to Paris Photo 2025 at the Grand Palais, where Huawei will spotlight everyday creativity on one of the world’s most celebrated artistic stages.
With a blend of advanced imaging, sleek design, and artistic advocacy, Huawei’s Dubai launch offered more than just new tech, it delivered a vision for a more inspired, connected world. Learn more at consumer.huawei.com.
