- boAt lands officially in UAE with full audio wearables range.
- Product range spans TWS earbuds, speakers, headphones, smartwatches.
- Launch targets tech-savvy youth and Indian diaspora in UAE.
- ‘Don’t be a Fanboy’ campaign marks bold regional entry.
Imagine a sound so crisp it slices through the Dubai heat. That’s the vibe boAt just delivered with its official UAE debut. As India’s No.1 and the world’s third-largest audio wearables brand, boAt has docked in the Middle East, ready to tune into the pulse of a region known for its taste in bold tech, booming beats, and digital lifestyle.
BoAt’s arrival in the UAE isn’t just an expansion—it’s a cultural crossover.
Tapping into a market full of young, digitally native consumers (with a massive Indian diaspora in tow), boAt brings its signature blend of functionality, fashion, and affordability to the region. And they’re doing it their way loud, proud, and impossible to ignore.
The lineup is locked and loaded with all the hits:
- TWS earbuds and headphones for everyday bassheads
- Portable speakers that punch way above their weight
- Large audio gear for homebound audiophiles
- Smartwatches that track style just as well as steps
With a bold campaign dubbed “Don’t be a Fanboy” shot by Moonshot UAE, boAt has made it clear, it’s here to shake things up. The campaign isn’t just cheeky, it’s confident. It pokes fun at blind brand loyalty while inviting users to explore tech that’s just as cool but way more real.
“We’re excited to introduce the boAt experience to the UAE,” said Sameer Mehta, Co-founder and CEO of boAt. “These are dynamic markets with a large base of young, digitally enabled consumers who align with boAt’s DNA of innovation.”
This move isn’t just about selling gadgets, it’s about expanding a lifestyle. boAt has always stood for a new kind of audio culture, where quality tech doesn’t mean premium prices and individuality is non-negotiable. It’s this energy that’s now crossing borders, carried by a wave of community, tech, and sound.
The sound has officially landed. With a full product range now available across online and offline stores in the UAE, boAt is ready to remix the Middle East’s audio game.
Shop now at www.boat-lifestyle.com and find your beat.
