- ATM 2026 focuses on Travel 2040 and tech driven industry transformation.
- Runs 4 to 7 May 2026 at Dubai World Trade Centre.
- Tech, AI, and green aviation central to ATM 2026 discussions.
- ATM 2025 drew 55,000 industry professionals from 166 countries worldwide.
Dubai will host Arabian Travel Market 2026 from 4 to 7 May under the theme Travel 2040: Driving New Frontiers Through Innovation and Technology. The edition will probe how AI, green aviation, immersive experiences, and smart mobility are changing the traveller’s journey, while new show verticals aim to accelerate adoption of tech and sustainable solutions across the industry.
The context behind the theme is hard to ignore. Global forecasts point to a major expansion in travel demand and economic impact over the next decade, giving urgency to discussions about sustainability, infrastructure, and operational innovation. ATM positions itself as a convening place for those conversations, with last year’s event attracting more than 55,000 professionals from 166 countries and setting a robust platform for 2026 planning.
Organisers are expanding the show floor with specialist verticals that reflect where investment and interest are growing. Highlights for 2026 include:
- ATM Travel Tech, now a fully co-located show, anchored by a Tech & Innovation Zone and a 250-seat Future Stage for talks and demos.
- IBTM @ ATM, returning to connect global MICE buyers with the Middle East events ecosystem.
- ATM Ultra Luxury Lounge, a curated space for luxury travel, private aviation, yachting, and bespoke experiences.
These dedicated areas are designed to deepen buyer-supplier interactions and showcase viable tech and green solutions for stakeholders at every scale.
For regional stakeholders the timing matters. Market reports and ATM’s own analysis point to significant growth in travel spend across the Middle East, with demand for business events, luxury experiences, and immersive offerings outpacing many global averages. That creates opportunity for hoteliers, airlines, destination managers, and tech providers to trial innovations and secure partnerships ahead of a busier decade. From a human perspective, ATM 2026 is a place to turn strategy into practical pilots, test new guest experiences, and form alliances that can scale across markets.
ATM 2026 sets the agenda for how travel will evolve toward 2040, bringing leaders, policymakers, and innovators to Dubai to explore practical solutions and partnerships. Register interest to attend or exhibit and join the conversations shaping the next chapter of global travel.
For more information, visit www.wtm.com/atm. To register your interest in attending, please click here.
