- The Curated Playlist pop-up returns for The Family Edition on October 10-12.
- The three-day event features over 60 incredible regional and international brands.
- Expect high-energy activations, workshops, and exciting new F&B concepts.
- It’s a hub for Dubai’s creators, founders, and a strong sense of community.
Last year’s favorite shopping moment is making a highly anticipated comeback. Curated Playlist is bringing its signature energy back with “The Family Edition,” a weekend-only retail pop-up set for October 10 to 12 at Area 57, Al Khayat Avenue. This isn’t just a place to buy things; it’s a dynamic social destination where fashion, beauty, wellness, and the Dubai community collide for three vibrant afternoons of shopping and connection.
The core appeal of Curated Playlist lies in its bold, well-edited selection of brands. This second edition boasts over 60 incredible names, providing a rare chance to shop cult-favorite online labels in person. You’ll find must-see regulars like Wear That, Tamara Farra’s Teejayz, and FLTRD, alongside fresh newcomers you’ll want to add to your favorites immediately.
This retail event speaks directly to an audience that values discovery and authenticity. It’s where you can actually meet the brilliant founders behind the brands, putting a human face to the products you love. The unique mix covers every lifestyle need, from kidswear and jewellery to beauty essentials and wellness products from names like BinSina Pharmacy and Noon Minutes.

The Family Edition lives up to its name by offering engaging interactive fun for every age. While adults shop and network, kids can enjoy dedicated activities. The return of the beloved Sabaya Circle and hands-on charm-making workshops ensures the vibe stays lively and inclusive.
The atmosphere is intentionally high-energy. Curated Playlist has made its name by fostering genuine community spirit. It’s the kind of place where friends run into each other, content creators mingle with business owners, and stories are shared that genuinely stick with you. To keep that energy buzzing, the organizers have curated a special selection of food and beverage concepts, including specialty matcha, delicious sweet treats, and new F&B vendors designed to fuel the weekend’s festivities. This makes the pop-up an ideal social destination for the whole family.
Clear your October calendars for this unmissable event. Curated Playlist offers a chance to experience the very best of regional fashion and lifestyle while enjoying a genuinely communal vibe.
Join the movement and discover the next big thing at Area 57 this weekend!
Instagram: @curatedplaylist.dxb