- Tanishq announces its ‘India Wali Diwali’ campaign, celebrating Indian heritage in the UAE and GCC.
- Customers can enjoy special savings on gold and diamond jewellery ahead of the festive season.
- The brand offers zero deductions on old gold exchange, ensuring exceptional value for shoppers.
- The campaign reinforces Tanishq’s commitment to trust, artistry, and emotional connection.
The UAE and GCC are about to sparkle with the deep, heartfelt glow of India Wali Diwali. Tanishq, India’s most trusted jewellery brand from the Tata Group, is launching its vibrant new festive campaign, a joyful tribute to the traditions and emotional connection that define the Festival of Lights. This initiative is a warm invitation to the South Asian community to celebrate the spirit of “homecoming” with gold and diamond jewellery that carries lasting meaning, regardless of the distance.
In Indian culture, jewellery is far more than adornment; it is a critical symbol of love, security, and generational wealth. Tanishq understands that Diwali is a prime time for both celebration and investment, and it’s meeting this demand with highly rewarding exclusive festive offers:
- Zero Deduction Exchange: Customers can benefit from zero deductions on old gold exchange, a massive value proposition that maximizes their budget for new purchases.
- Savings on Shine: Shoppers can enjoy special savings across the exquisite gold and diamond jewellery collections.
- Rate Protection: Advance booking options are available to protect customers against potential rising gold rates, providing financial security and peace of mind.
Aditya Kejriwal, Head of Marketing, International Business at Titan Company Limited, emphasized this emotional core: “Diwali is not just a festival; it’s an emotion that connects us to our roots and to each other. With ‘India Wali Diwali’, we aimed to celebrate that feeling of homecoming.”
The ‘India Wali Diwali’ campaign highlights Tanishq’s core value of combining masterful artistry with emotion. The festive collection features designs that beautifully reflect the optimism and elegance of the season. Each piece, crafted with timeless precision and thoughtful detailing, is designed to be an heirloom—a symbol of shared celebration and personal journey.
This is particularly relevant for the large South Asian expat community in the GCC, for whom gold often represents the tangible link to their heritage. By offering designs that resonate with these deep cultural roots, Tanishq strengthens its presence across key markets including Dubai, Abu Dhabi, Sharjah, Doha, and Muscat, reinforcing its position as the benchmark for quality and trust.
The brand invites patrons to experience this blend of tradition and modernity through a festive film that beautifully captures moments of belonging and joy, reminding people that the light of Diwali shines brightly wherever they are in the world.
This Diwali, celebrate love, laughter, and legacy the Indian way with Tanishq. Don’t miss these exclusive savings and advance booking offers to make your festive shopping both rewarding and meaningful.
Shop the ‘India Wali Diwali’ collection in stores or online at www.tanishq.ae!
