- Bacha Coffee launches its Journeys to the Source film series on October 1 for International Coffee Day.
- The first film, Ethiopia: The Cradle of Coffee, showcases Arabica farming in the Rift Valley.
- The documentary reveals Bacha Coffee’s meticulous slow-roasting process for its 200+ specialty varieties.
- The film is a homage to culture, craftsmanship, and human connection, narrated by CEO Taha Bouqdib.
Every great cup of coffee tells a story, but few brands trace that journey back to its soul like Bacha Coffee. The legendary specialty coffee house is introducing Journeys to the Source, a new film series premiering October 1, 2025, in celebration of International Coffee Day. The debut film, Ethiopia: The Cradle of Coffee, is an evocative chronicle that takes audiences across continents, affirming that coffee is more than a beverage: it is a rich culture and a living heritage.
The choice of Ethiopia for the first film in the series is deliberate, honoring the ancient origins of Arabica coffee discovered around 850 A.D. The documentary, narrated by President and CEO Taha Bouqdib, ventures deep into the Rift Valley, immersing viewers in the rhythm of cultivation.
The film meticulously captures the craftsmanship of the farmers: the careful hand-plucking of cherries, the meticulous harvesting, and the labor-intensive Wet Washed process that yields the clean, crisp profile connoisseurs adore. It highlights the unique terroir of regions like Sidama and Yirgacheffe, where varying climate and volcanic soil produce beans with distinct flavor profiles, such as cracked cocoa bean and bergamot notes. This celebration of origin directly addresses the trendy consumer demand for traceability and authenticity.
The Journeys to the Source series is a showcase of Bacha Coffee’s unwavering commitment to quality. The brand works exclusively with 100% Arabica specialty beans, a distinction reserved for only the finest coffees in the world.
The film tracks the beans’ journey to the state-of-the-art facility in Marrakech, where roasting is treated as both an art and a science. Rudiger Freytag, Head of Coffee Procurement & Production, emphasizes that Bacha Coffee utilizes the small-batch slow-roasting process. This technique, while more time-consuming than industrial methods, is essential “to fully extract the unique characteristics and flavour notes that ultimately reveal themselves in the cup.” It is this meticulous craft that enables Bacha Coffee to offer the largest collection of specialty coffees globally (over 200 varieties).
The story culminates at the original Bacha Coffee Room in the splendid Dar el Bacha in Marrakech, Morocco, where the brand’s legacy began in 1910. The film is a tribute to this rich culture, showcasing service, artistry, and human connection.
This series serves as a powerful piece of consumer education, making the complex world of specialty coffee accessible and inviting. It’s an invitation to pause, sip with intention, and appreciate the global community of growers and roasters who make the coffee ritual possible. Whether you choose the spicy Sidamo Mountain Coffee or the citrus-noted Yirgacheffe Heirloom Coffee, every cup connects you across continents.
Ethiopia: The Cradle of Coffee is an immersive tribute to the world’s favorite beverage. Bacha Coffee invites you to see coffee not just as a drink, but as an enduring expression of culture, craft, and community.
Watch the film premiere and explore the collection online or in the Bacha Coffee Boutique.
