- Gorilla Energy officially launched in the UAE, debuting with signature flavors like Ultimate Khabib Edition and Mango Coconut.
- The brand’s bold vision centers on supporting regional creators and innovators with global market visibility.
- The launch strategy includes immersive brand experiences, international collaborations, and platforms for local talent.
- The products, designed for performance and bold flavor, are currently available online via Noon.
The UAE’s dynamic landscape of culture and innovation has attracted a new global player. Gorilla Energy, one of the world’s fastest-growing energy drink brands, has officially launched in the Emirates, but its debut is about much more than a new product on the shelf. The brand is introducing a bold vision centered on championing talent, creativity, and cultural expression in the region. This commitment to supporting local creators, athletes, and innovators aligns perfectly with the UAE’s vibrant spirit of ambition and creative momentum.
Gorilla Energy’s core philosophy, “Gorilla Energy, Power Your Instinct,” translates into a strategy that places talent at the core of its operations. The brand recognizes the remarkable potential emerging from the UAE’s fast-growing athletic community and diverse creative ecosystem.
The goal is to serve as a catalyst for creative exchange:
- Elevating Local Voices: Focus on collaborations that highlight local excellence and provide UAE-based creators with international visibility across Gorilla’s network of nearly 30 countries.
- Global Crossovers: Bringing international creators to the UAE for projects, allowing local talent to connect and gain new exposure.
Ahmed Elafifi, CEO of Gorilla Energy, emphasized the brand’s long-term commitment: “The talent emerging here is remarkable, and we see tremendous potential in building platforms that give creators and athletes the visibility, empowerment, and support they need to grow. Our goal is to fuel ambition.”
The product portfolio launched in the UAE reflects the brand’s promise of bold flavor and high performance. The signature flavors are tailored to complement the region’s lifestyle, designed for individuals who push boundaries in sports, entertainment, fashion, and digital creativity.
The initial lineup includes:
- Ultimate Energy
- Ultimate Khabib Edition
- Mango Coconut
- Watermelon Melon
These products are crafted to deliver the performance needed to sustain a vibrant and high-energy lifestyle. The brand’s debut event at Skydive Dubai provided a fitting backdrop, immersing media and influencers in Gorilla’s raw, unapologetically bold world, setting an aspirational tone for its market entry.
Gorilla Energy views the UAE as a pivotal step in its global growth trajectory. Its strategy centers on empowering people and ensuring its presence contributes to a wider movement that celebrates creativity and cultural impact.
Find the bold, new Gorilla Energy flavors now via Noon, with additional retail partners to follow!
For more information about Gorilla, please visit www.gorillaenergy.com.
