- INFINITI launches new QX60 and QX80 Sport trims with a powerful, cinematic campaign.
- The campaign features regional icons, including Mohammed Al Turki and Ali and Walaa.
- Design inspiration comes from Shibui, the Japanese philosophy of finding beauty in simplicity.
- The vehicles amplify confidence, defined by precision, intention, and emotional connection.
The new QX60 and QX80 Sport trims from INFINITI are not just new vehicles; they are a declaration of a different kind of luxury. Their arrival is marked by a campaign that uses film to explore the concept of presence: the quiet confidence that commands attention without needing to shout. This approach resonates with today’s consumers who value authenticity and sophistication over flashiness.
INFINITI has meticulously crafted a campaign that goes beyond mere horsepower and specs, focusing instead on emotion and design philosophy. The creative direction is deeply rooted in Shibui, the Japanese concept that finds beauty in simplicity, balance, and intentionality. The film utilizes a minimalist white setting, symbolizing clarity and elegance, allowing the movement of the vehicles and the featured personalities to take center stage. This choice honors purity over excess, much like a ceremonial Japanese kimono.
The campaign spotlights a diverse and highly influential cast, each personifying the spirit of modern luxury and presence:
- Mohammed Al Turki, INFINITI Middle East’s Chief Luxury Ambassador, embodies the brand’s balance of sophistication and storytelling.
- Content creators Ali and Walaa bring a warmth and relatability to the QX80 Sport, showcasing its family-friendly power and style.
- Tuesday Le Roux, a presenter and host, mirrors the dynamic, edgy energy of the QX60 Sport.
Each sequence meticulously connects human emotion to the automotive design, showing how the cars are extensions of the drivers who own them. The QX60 Sport and QX80 Sport are sculpted with exteriors that convey strength and precision. Inside, the design is guided by Omotenashi, the Japanese art of hospitality that anticipates needs, creating an effortlessly comfortable space. This attention to detail shows that for INFINITI, luxury is not an attribute you acquire, but an attitude you manifest. The vehicles simply amplify the powerful story of the person behind the wheel.
These new Sport trims embody the art of leading with control and moving with confidence that feels genuine. Experience the attitude that redefines modern luxury.
Discover the confident new QX60 and QX80 Sport trims at your local INFINITI showroom!
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