- Oakley launches its largest regional pop up at Dubai Mall.
- The Meta range features AI integration for sports and lifestyle.
- Visitors can test the lightweight Vanguard and HSTN smart frames.
- Exclusive performance tracking hooks into Strava and Garmin fitness apps.
The holiday buzz at Dubai Mall just found a high tech rhythm. Located right by the Ice Rink, Oakley is currently hosting an immersive playground for the next generation of wearable tech. This seasonal event brings the full Oakley Meta collection to life, offering a rare chance to see how artificial intelligence is moving from our pockets directly onto our field of vision. It is a bold statement about where the industry is headed, trading screen time for what experts now call scene time.
Modern fitness enthusiasts are moving away from bulky gadgets, seeking a more fluid way to track their personal bests. The Oakley Meta range solves the problem of digital distraction by using audio prompts and peripheral LEDs instead of screens that pull your eyes off the trail. This shift toward athletic intelligence is hitting a major chord with the Dubai tech crowd, especially as consumers look for gifts that balance premium style with functional performance.
The pop up showcases two distinct models designed for different lifestyles:
- Oakley Meta HSTN: Built for the everyday adventurer, these frames feature a 12 MP camera and open ear speakers that keep you aware of your surroundings while you take calls or stream music.
- Oakley Meta Vanguard: A powerhouse for competitive athletes, this model includes IP67 water resistance and centered bridge cameras for true point of view recording during runs or rides.
- Performance AI: Both models allow hands free access to real time stats like heart rate and pace through deep integration with Garmin and Strava.
- Refined Aesthetics: The latest minimalist white vegan leather finish and distinctive gold accents celebrate the brand’s fifty year design legacy.
This high energy activation reflects the brand’s commitment to bold innovation by turning eyewear into a trusted training partner. Whether you are using the AI to translate a menu or capturing a 3K stabilized video of your morning sprint, the technology feels like an extension of your own potential. It is a refined, aspirational look at the future of sports that you can wear today.
Make your way to the pop up before the holiday window closes on December 26th. Find your perfect pair and enter the new year with a vision that is as sharp as your goals.
Take your training to the next level with eyewear that thinks as fast as you move. From hands free capture to live performance metrics, the future is now in sight. Shop now at the Oakley website to explore the full Meta collection today!
