- The second DSF Auto Season runs from January 2 to 11.
- Citywide parades feature vintage classics plus high performance hypercars.
- Collectors Hub at City Walk displays rare private vehicle collections.
- Exclusive flash sales offer major deals across regional car showrooms.
The roar of powerful engines is about to become the soundtrack of the city as the Dubai Shopping Festival prepares for a massive automotive takeover. Starting this January, the streets will transform into a vibrant gallery of design and craftsmanship during the second annual DSF Auto Season. This ten day celebration is not just for dedicated petrolheads. It is a citywide festival where families and collectors alike can witness some of the most elusive vehicles on the planet moving through iconic districts.
Modern lifestyle trends show a massive surge in the “cars and coffee” culture, where social connection is built around a shared appreciation for mechanical art. Dubai addresses this perfectly by creating hubs like the Collectors Hub at City Walk, where visitors can see special build vehicles and private collections rarely shown in public. This event taps into the aspirational desire for luxury and precision, making the world of supercars accessible to every resident and visitor looking for a high energy start to the year.
The schedule is packed with adrenaline fueled highlights that cover every corner of the motoring world:
- Massive Public Parades: The season kicks off on January 2 with the Yalla Dubai Parade, followed by a dedicated Porsche Parade and a high octane Supercars spectacle.
- Collectors Hub: Explore limited edition supercars and historic vintage classics at City Walk from January 2 to 4.
- Auto Flash Sale: Showrooms across the city are participating in a ten day retail event, offering exclusive discounts and promotions on new models.
- Motorcycle and Stunt Shows: The Middle East Cars and Bikes Week brings drifting zones and stunt performances to Dubai Studio City on the final weekend.
This high energy festival reflects a commitment to bold innovation by blending elite automotive displays with community focused entertainment. Beyond the rare metal, the event focuses on the human element, providing social spaces at Nad Al Sheba Square for photography and meetups. Whether you are a tech enthusiast fascinated by performance engineering or a family looking for a free, interactive weekend at the Mirdif Motor Show, the season offers a premium experience that reinforces Dubai’s status as a global hub for car culture.
Don’t let the fastest events of the year pass you by. Secure your spot along the parade routes and prepare to witness a masterclass in global motoring design.
Take your winter experience to the next level with a celebration of speed and style. From drifting zones to rare vintage finds, the city is your playground. Shop now at mydsf.ae to find the full parade schedule and dealer offers today!
