- Major discounts up to seventy-five percent begin on December twenty-sixth.
- The famous twelve hour sale offers savings reaching ninety percent.
- Shoppers can win five Nissan Patrol cars through digital scanning.
- Mall visitors could become millionaires with massive cash prize draws.
Dubai is preparing for its most energetic retail takeover yet as the official sale season kicks into high gear. Starting December 26, the Dubai Shopping Festival is set to transform the city into a vibrant playground for deal hunters and dreamers alike. With more than 1,000 global and local brands participating across 3,500 outlets, the next five weeks offer an aspirational journey through the best of fashion, tech, and lifestyle at unmatched prices.
Modern shoppers are increasingly looking for more than just a discount. They want a gamified experience that rewards their loyalty and adds a spark of excitement to every purchase. This year, the festival addresses that desire with a seamless Scan and Win campaign. By simply spending AED 300, visitors can enter a digital portal that could lead to winning a brand new 2026 Nissan Patrol or even a life-changing one million dirhams in cash. It is a bold move that merges traditional retail with the digital convenience tech enthusiasts crave.
The calendar is packed with high-velocity moments designed for maximum impact:
- DSF 12-Hour Sale: On December 26 only, head to Majid Al Futtaim malls from 10 AM to 10 PM for deep discounts of up to 90 percent.
- SHARE Millionaire: Use the app at major malls after spending AED 300 to enter the draw for one million reward points.
- Golden Tickit: Dubai Holding partners are giving away AED 10,000 in points to 38 lucky winners throughout the season.
- Mercato Exclusive: Special mall-only draws provide additional winning pathways for visitors at the iconic Jumeirah destination.
This reflects a commitment to bold innovation by turning every shopping trip into a potential success story. The human angle is found in the joy of the hunt, whether you are a mother looking for a winter wardrobe refresh or a gadget lover seeking the latest hardware. These promotions ensure that the festive spirit extends well beyond the holidays, creating a community-wide atmosphere of celebration and reward. From Dubai Festival City to the Mall of the Emirates, the city is uniting to offer unbeatable value.
Make sure your apps are updated and your walking shoes are ready. The retail event of the year is officially here, and the prizes are waiting for those who act fast.
Take your shopping journey to the next level and see if you have the lucky touch. With thousands of outlets and millions in prizes, there has never been a better time to explore the city.
Shop now at mydsf.ae to view the full list of participating brands and winning rules today!
