- Nissan Magnite takes center stage at the e& MOTB 2026 festival.
- Emirati artist Aysha Al Hamrani designs a custom vehicle wrap.
- Visitors personalize their own digital Magnite using augmented reality tools.
- Custom merchandise rewards creative participants during the ten day event.
Dubai Design District is currently buzzing with the energy of the 13th edition of Market Outside The Box. Arabian Automobiles Company has returned to this creative playground as an official partner, turning the spotlight on the Nissan Magnite through an immersive activation titled “Ignite with Magnite”. Running until January 11, the experience invites a new generation of drivers to explore how a car can be a canvas for personal identity.
The subcompact SUV market is increasingly driven by young professionals who prioritize originality and tech-savviness over generic designs. This year, the Nissan Magnite positions itself as the ultimate urban companion for those who value bold self-expression. By collaborating with Emirati digital artist Aysha Saif Al Hamrani, also known as Mnawrah, Arabian Automobiles has created a visual landmark that bridges the gap between automotive engineering and contemporary local art.
Visitors to the booth can do more than just admire the custom-wrapped vehicle. The “Ignite with Magnite” AR experience allows guests to step into the role of a designer. Using digital elements inspired by Emirati pop culture, participants can experiment with various patterns and graphic stickers to create a personalized version of the Magnite. This interactive approach highlights the vehicle’s tech-forward features, such as wireless connectivity and the 360-degree Around View Monitor, while placing the user at the heart of the creative process.
Beyond the digital realm, the activation offers tangible rewards for creativity. Every participant receives a limited-edition sticker and a personalized image alongside their signature design. Completed AR designs also serve as entries into a competition for exclusive merchandise created in collaboration with Glow by Citron. This effort reflects a deeper commitment to supporting local talent and engaging with the youth culture that defines modern Dubai.
For those navigating the busy streets of the UAE, the Magnite offers a refined interior and a quiet cabin powered by a 1.0L turbo engine. It provides a smart, value-driven solution for urbanites who refuse to settle for the status quo. Whether you are looking for advanced safety features or a style that pops, this activation proves that street-smarts and creativity go hand in hand.
Visit the “Ignite with Magnite” booth at d3 to define your own style before the festival ends!
For more information, contact our call centre or visit @nissandxb.
