• The Petshop broadens premium nutrition access through a strategic Mars partnership
• Nine globally trusted Mars brands now available across retail and e-commerce
• UAE pet owners increasingly choose informed, quality-led nutrition solutions
• Science-backed products support pets across life stages, hygiene, and wellbeing
Pet parenting in the UAE has entered a new era, one defined by knowledge, intention, and higher standards of care. As pet owners become more discerning about what goes into their companions’ bowls, The Petshop has made a decisive move to meet that expectation. The UAE’s leading specialist pet retailer has announced a strategic partnership with Mars Gulf, expanding its pet care portfolio with nine globally recognised Mars Petcare brands.
This collaboration brings together two forces with complementary strengths. The Petshop contributes its deep-rooted local presence, trusted expertise, and omnichannel reach, while Mars adds decades of scientific research and product innovation. Together, they are responding to a fast-growing demand for premium, reliable pet nutrition across the country.
Through the partnership, The Petshop introduces a carefully curated range of Mars Petcare brands that cover daily nutrition, functional treats, and essential hygiene. Core food lines include Sheba, Whiskas, Pedigree, IAMS, Cesar, and Trill, each designed to support pets through different life stages and dietary needs. These are joined by popular treat options like Dreamies and hygiene solutions such as Catsan and Thomas, creating a more complete approach to everyday pet care.
The timing reflects a clear market shift. The UAE pet food sector is now valued at over AED 367 million, with premium nutrition leading growth. More pet owners are seeking expert guidance, ingredient transparency, and products backed by research rather than impulse buying. This trend has strengthened the role of specialist retailers that can educate customers while offering consistent availability.
For The Petshop, the partnership builds on more than fifteen years of market leadership. According to CEO Amr Hazem Youssef, the retailer’s scale brings both opportunity and responsibility. With a nationwide footprint and strong digital presence, The Petshop is positioned to simplify choices for pet families while raising standards across the category.
Mars brings additional credibility through the WALTHAM Petcare Science Institute, its global hub for animal nutrition and wellbeing research. The company also continues to invest in alternative ingredient innovation and sustainable sourcing, supported by a Science-Based Targets Initiative approved goal to cut carbon emissions by 50 percent by 2030. This aligns closely with the values of modern pet owners who increasingly weigh sustainability alongside quality.
With specialty retail accounting for nearly half of all pet food sales in the UAE, the partnership reinforces how informed purchasing is shaping the future of pet care. By combining global expertise with local insight, The Petshop and Mars are setting a new benchmark for how premium pet nutrition is accessed, understood, and experienced!
For more information about Mars, please visit www.mars.com.
