- Live crêpe station adds theatre to a classic Maslenitsa celebration.
- Savoury options spotlight salmon caviar and burrata pesto pairings.
- Custom sweet crêpes invite playful mixing with premium toppings.
- Perfect pit stop for shoppers craving something indulgent yet refined.
Golden batter hits the pan, sweet aromas drift through Fashion Avenue, and suddenly dessert feels like a front-row experience. This February, Novikov Café is bringing Maslenitsa to life with a stylish Crêpe Week running from 16 to 22 February, offering Dubai diners an interactive way to celebrate the beloved tradition right inside The Dubai Mall.
At the heart of the week-long celebration is a live crêpe station, where guests can watch their crêpes made fresh to order. It adds a theatrical touch that turns a simple treat into a moment, ideal for leisurely breakfasts, mid-shopping pit stops, or casual dessert dates.
For savoury fans, Novikov Café keeps things elegant and well-balanced. Two refined options lead the menu:
- Salmon with caviar and sour cream, rich yet delicately layered
- Burrata paired with cherry tomatoes and pesto, fresh, creamy, and comforting
These dishes lean into the café’s polished aesthetic while staying true to Maslenitsa’s spirit of warmth and indulgence.
Sweet lovers get full creative control. The make-your-own crêpe experience invites guests to start with either a classic or chocolate base, then choose one spread from Nutella, mascarpone, or vanilla Chantilly. From there, it’s all about personal flair, with toppings like mixed berries, banana, nuts, pear compote, apple compote, and orange jam ready to finish each plate.

What makes this pop is how approachable it feels. There’s no pressure to overthink your order. Pick your base, add your spread, pile on the toppings, and enjoy. It’s indulgent without being overwhelming, playful without losing polish. Set within Novikov Café’s relaxed yet stylish interiors, the experience fits seamlessly into a Dubai Mall visit, whether you’re meeting friends, taking a shopping break, or just craving something sweet.
Maslenitsa Crêpe Week also taps into a growing dining trend in Dubai: interactive food moments. Diners today want more than great flavours, they want connection, creativity, and a reason to linger. This celebration delivers exactly that, blending live preparation with customisable plates in a setting that feels effortlessly chic.
Maslenitsa Crêpe Week at Novikov Café offers a fresh, flavour-forward way to celebrate the season. From savoury favourites to build-your-own sweet creations, it’s a delicious excuse to slow down, indulge, and enjoy something special. Drop by Fashion Avenue between 16 and 22 February and taste the tradition for yourself!
Instagram: @novikovcafedubai