- Premium mobility enhances player comfort throughout the Dubai tennis tournament experience
- Curated hospitality spaces bring fans closer to world class tennis moments
- Mercedes-Benz showcases innovation through immersive on-site brand environments
- Gargash supports seamless movement for athletes, officials, and visiting spectators
Late afternoon rallies, packed grandstands, and the soft glow of Dubai’s winter sun, the Dubai Duty Free Tennis Championships always feel like more than just a sporting event. This year, that atmosphere gets an added layer of refinement as Mercedes-Benz, supported locally by Gargash Enterprises, brings its signature comfort and performance to one of the city’s most anticipated tournaments.
Dubai has quietly become a global sports destination, where premium experiences matter just as much as the action on court. That’s exactly where Mercedes-Benz steps in, as Premier Partner of the Dubai Duty Free Tennis Championships, under its global partnership with the Women’s Tennis Association.
Through Gargash Enterprises, the brand supports official player mobility, curated hospitality zones, and immersive vehicle showcases designed to make everyone feel at home, from athletes to spectators. Expect dedicated Mercedes-Benz spaces across the venue, premium displays of the latest models, and thoughtfully designed lounges where fans can pause between matches.
Held at the Dubai Duty Free Tennis Stadium, the championships bring together top-ranked players, rising stars, and loyal tennis followers across two weeks of WTA and ATP matches. While the rallies unfold on court, Mercedes-Benz quietly powers the experience behind the scenes, ensuring seamless transport for players and officials and creating welcoming environments for guests.
Gargash also introduces Mercedes-Benz’s “Welcome Home” philosophy throughout the event, shaping spaces that prioritise ease and connection. It’s a reminder that premium sport today isn’t only about competition, it’s about how people move, gather, and experience moments together.
With Dubai increasingly hosting world-class tournaments, this collaboration reflects how global brands are adapting to local expectations, blending performance with hospitality. For visitors, it means closer encounters with luxury automotive design. For players, it means smoother transitions between matches. For the city, it’s another step in positioning Dubai as a serious contender on the international sports calendar.
From centre court drama to curated hospitality, Mercedes-Benz and Gargash Enterprises are helping shape a more thoughtful tournament experience this season. Catch the action live at the Dubai Duty Free Tennis Championships and enjoy tennis the Dubai way, refined, energetic, and unforgettable!
For more information on the Dubai Duty Free Tennis Championships, visit the official tournament website:
https://dubaidutyfreetennischampionships.com/
