- Luxury ownership now includes wellness, community, and curated lifestyle experiences
- A dedicated app keeps benefits, services, and moments in one place
- QX80 drivers gain access to thoughtful perks beyond everyday driving routines
- INFINITI shifts focus from vehicles to meaningful ownership connections
Dubai drivers don’t just buy cars anymore. They buy experiences. From weekend desert escapes to city dinners that turn into late-night conversations, luxury ownership in the UAE has become deeply personal. That shift is exactly what inspired INFINITI Middle East to rethink what it means to own a premium vehicle, starting with its flagship QX80 community.
This new ownership experience moves past polished interiors and powerful engines, leaning into something more human. It’s designed for drivers who see their car as part of daily life, not just a mode of transport. Think curated moments, wellbeing perks, connected services, and access to experiences that feel considered. Short version? Luxury that shows up after you park.
At the center of it all is a dedicated mobile app that acts as the digital gateway to the entire ecosystem. Membership access. Connected services. Upcoming experiences. It all lives in one place, right on your phone. No complicated systems. No extra steps. Just a smoother way to stay plugged into everything your ownership now includes.
Across Dubai and the wider UAE, there’s a growing appetite for brands that offer more than products. People want communities. They want convenience. They want thoughtful touchpoints that fit into busy schedules. INFINITI BEYOND taps directly into that lifestyle trend, creating a space where QX80 owners feel supported, connected, and part of something larger. That sense of belonging matters.
The program also reflects a broader evolution in luxury mobility across the region. Today’s drivers expect seamless digital tools paired with real-world benefits. They want their vehicle to integrate into wellness routines, social calendars, and everyday planning. This initiative answers that call, transforming ownership into something ongoing and engaging, rather than transactional.
Albert Khreiche, Managing Director at INFINITI Middle East, shared that the idea behind BEYOND was to build long-term relationships with customers, turning the brand into something they don’t just drive, but genuinely experience. It’s about crafting moments that feel personal and purposeful.
And that’s the difference.
INFINITI BEYOND isn’t chasing trends. It’s responding to how people actually live. From school runs to spontaneous road trips, from quiet mornings to big celebrations, the experience is designed to follow owners through every chapter. Simple. Intentional. Connected.
With INFINITI BEYOND and its companion app, luxury ownership steps into a smarter, more meaningful space. QX80 drivers can now enjoy benefits that extend far beyond the wheel. Explore the new experience and discover how INFINITI is redefining what premium driving feels like today!
