Secure the ultimate pitch experience with fresh Lionel Messi and Ronaldo builds.
- Cristiano Ronaldo and Lionel Messi debut as exclusive LEGO minifigures today.
- The smart football highlights sets feature hidden fan easter eggs.
- Discover a proven way to build the official FIFA trophy now.
- Fresh pop up fan zones will launch across Dubai this season.
The rhythmic sound of a football hitting the back of a net is currently competing with the satisfying click of plastic bricks. While Dubai has always been a city of grand sporting spectacles, a significant cultural shift is occurring among local fans who want to own a piece of the action beyond the ninety minutes. This move toward “tactile fandom” has seen residents trading digital screens for physical builds, looking for ways to celebrate their sporting heroes through creative, hands-on storytelling.
The LEGO Group is tapping into this global fever by drafting a dream team consisting of Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. for its new “LEGO Editions” platform. This isn’t just a standard toy launch, it is a high-profile celebration of the magic of football ahead of the FIFA World Cup 2026. For the first time, these pitch legends have been transformed into minifigure form, complete with sets that trace their individual heritage and signature flair. Whether you are a fan of the explosive “Siuuu” pose or Messi’s iconic skyward celebration, the new collection offers a cinematic snapshot of the world’s greatest players.
The “Football Highlights” sets are built on letter-shaped bases that mirror each player’s initial, decorated with national team colors and jersey numbers. For the more advanced builders, the “Football Legend” sets for Ronaldo and Messi offer larger scale, 3D display models with multiple building options to recreate their most famous moves. Lionel Messi notes that LEGO play is much like football, it is all about building, rebuilding, and learning from mistakes. It is a smart sentiment that resonates with families looking for screen-free ways to connect over their shared passion for the sport.
Dubai residents can expect the excitement to spill out of the box and into the community with upcoming pop-up fan zones. These interactive spaces will feature a “Wall of Fame” where fans can design their own jerseys and a “Brick Kickers” game that blends physical football with digital LEGO surprises. It provides an essential bridge between the stadium and the living room, allowing the next generation of athletes to build their own football dreams. The inclusion of hidden easter eggs in every set ensures that even the most dedicated “stat-heads” will find something new to discover.
Pre-orders are officially open today, marking a bold new chapter for sports collectibles in the Middle East. With the FIFA World Cup Official Trophy also available in brick form, fans can finally bring the world’s most coveted prize home. This collaboration proves that when you combine the discipline of the pitch with the creativity of the brick, everyone wins. Head to the official site to secure your squad before the final whistle. It is time to build your legacy one brick at a time!
The six LEGO® Editions building sets are available for pre-order now at https://www.lego.me/en-ae/c/editions.
