Ekrem Yalçındağ brings colour, memory and contemporary art into GODIVA’s centennial celebration.
- GODIVA celebrates 100 years through an unexpected art collaboration.
- Ekrem Yalçındağ turns chocolate itself into part of artwork.
- Only 5,000 Tablet boxes will be released worldwide for collectors.
- The UAE launch will bring the Art Edition closer home.
Some chocolate boxes are opened, enjoyed and quickly forgotten. Others stay on a shelf long after the last piece disappears. That distinction sits at the centre of the GODIVA Art Edition, a centennial collaboration that treats chocolate as both indulgence and keepsake, bringing contemporary art into a celebration of 100 years of chocolate craftsmanship.
For Dubai’s luxury shopper, presentation can be part of the pleasure. A beautifully wrapped box can sit beside coffee on a Majlis table, arrive as a thoughtful host gift or become something worth keeping after the final bite. GODIVA’s latest collection leans into that instinct. It’s made to linger.
A closer look at the box reveals a different kind of story. Created with Turkish contemporary artist Ekrem Yalçındağ, the collection takes his visual language of repetition, rhythm, colour and geometric forms beyond a conventional package, extending it into textiles and bespoke chocolate moulds. Even the chocolate becomes part of the canvas.
For Yalçındağ, the starting point was surprisingly intimate. He began with the chocolate itself, inspired by how its smell and taste can trigger memories of people, places and familiar moments. That idea became Feels Like Home, an original work created specifically for GODIVA’s 100th anniversary. Home can be a taste. That’s the point.
Opening the Tablets collection brings four flavours into that story: Dark Chocolate, Milk Chocolate with Pistachio, White Chocolate with Almond, and Gold Chocolate with Salted Caramel Pieces. Each box carries the artwork into the shape and surface of the chocolate, while a commemorative textile bears its individual edition number. Only 5,000 boxes will exist worldwide.
Meanwhile, Carrés take a more direct route into Yalçındağ’s artistic archive. Inspired by his 2014 oil-on-canvas work Impressions, the Dark Chocolate and White Chocolate pieces come with textile elements featuring the artwork, creating a physical connection between the original painting and the finished chocolate collection.
For Dubai residents used to seeking gifts that feel personal rather than predictable, that detail changes the proposition. A box of chocolates becomes something closer to a small design object, particularly as GODIVA’s centennial celebrations move from Shanghai to Riyadh and Istanbul before returning to Belgium, where the brand began in Brussels in 1926.
The UAE launch is coming soon. That makes the timing worth watching, especially for collectors, art lovers and anyone who sees luxury gifting as an opportunity to give something with a story attached. For GODIVA, 100 years becomes more than a milestone. It becomes something you can taste, display and remember!
Instagram: @godiva
