In a significant development for the UAE’s luxury car market, Abu Dhabi Motors, the official importer of BMW Group vehicles in Abu Dhabi and Al Ain, recently unveiled the first-ever BMW Retail.Next showroom in the country. This grand opening, attended by prominent BMW Group executives, marks a new chapter in the region’s car buying experience.
The Retail.Next concept is a revolutionary dealership model designed to enhance customer interaction with the brand. This showroom transcends the traditional car display environment, offering an immersive and luxurious experience for customers interested in BMW, MINI, and Motorrad vehicles.
The Al Khalidiya showroom features a modern architectural design that seamlessly blends physical and digital elements. Customers are welcomed by a unified entrance leading into a single-floor layout with an encompassing ceiling, fostering a cohesive atmosphere that prioritizes both the customer and the showcased products.
The showroom boasts a 14-car display zone, a dedicated lifestyle and accessories section, and a comfortable BMW Bistro where customers can relax and enjoy refreshments. Additionally, adhering to the new BMW Group corporate identity, the facility prioritizes hospitality and comfort, ensuring a seamless and enjoyable experience for all visitors.
The showroom also provides a space to explore and select premium BMW and MINI accessories and lifestyle merchandise, maintaining the same level of attention to detail as the showcased vehicles.
The grand opening of the Al Khalidiya showroom signifies a new era for BMW in the Middle East. This immersive retail concept elevates the customer experience to the next level, setting a new standard for luxury car buying in the UAE.
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