• Bad Boys: Ride or Die grosses $9.5 million in the Middle East during its opening weekend.
  • The film’s global earnings hit $105 million, surpassing projections.
  • Saudi Arabia and UAE are top contributors, with $4 million and $2.9 million respectively.
  • Will Smith and Martin Lawrence celebrated the release with a special video at VOX Cinemas, Mall of the Emirates.

The dynamic duo of Will Smith and Martin Lawrence have set the Middle East box office ablaze with their latest action-comedy hit, Bad Boys: Ride or Die. Premiering on Friday, the film has already raked in an astonishing $9.5 million, marking the highest-grossing opening weekend for any movie in the region this year.

Fans flocked to theaters across the Middle East to witness the thrilling escapades of Miami’s finest, Mike Lowrey and Marcus Burnett. This fourth installment of the beloved Bad Boys franchise shattered previous records, following its spectacular premieres in Dubai and Riyadh. The screening at VOX Cinemas Roshn Front in Riyadh was particularly noteworthy, as it was the first Hollywood premiere ever hosted in Saudi Arabia.

Globally, Bad Boys: Ride or Die has earned a remarkable $105 million, swiftly surpassing its $100 million projection. Saudi Arabia emerged as a key contributor to this success, with $4 million in box office revenue from 264,000 admissions over just four days. The UAE followed closely with $2.9 million from 160,000 admissions, reflecting a 78% increase from the previous installment, Bad Boys for Life (2020).

To celebrate the film’s release, Will Smith and Martin Lawrence made a memorable appearance at VOX Cinemas Mall of the Emirates. In a fun 60-second video spot, the iconic actors are seen grabbing popcorn and enjoying the latest blockbuster. Filmed during their Middle Eastern press tour, the video features the stars cruising in a Porsche, the signature ride of their on-screen characters. Fans can catch a glimpse of the behind-the-scenes action on both actors’ Instagram pages.

The film’s outstanding performance underscores the importance of engaging local audiences through strategic premiere events and tailored marketing efforts. It’s no surprise that the Middle East, with its love for high-octane action and luxury sports cars, has embraced Bad Boys: Ride or Die with open arms.

Bad Boys: Ride or Die is currently showing at VOX Cinemas across the Middle East. Don’t miss out on the action – book your tickets now at voxcinemas.com or via the VOX Cinemas App.