• Meet beauty icon Joelle Mardinian live at Beautyworld Middle East 2024.
  • Experience cutting-edge beauty at the new beautyLIVE demonstration stage.
  • Explore 2000+ exhibitors and 70,000+ visitors from 150+ countries.
  • Vote for the show’s Signature Scent by top fragrance houses.

Gear up for the 28th edition of Beautyworld Middle East, the region’s largest and most influential beauty and wellness trade show, returning to the Dubai World Trade Centre from 28 to 30 October. This year, the event promises an extraordinary experience for the industry with over 2000 global exhibitors and an expected 70,000+ visitors representing more than 150 countries. Spanning across 17 dynamic halls, the show celebrates the latest in beauty innovations, sustainable trends, luxury brands, and countless networking opportunities for professionals.

Highlights at Beautyworld Middle East 2024

1. Next in Beauty Conference: At the heart of this year’s event, the conference will feature 24 sessions led by over 50 industry leaders, including keynote speaker Joelle Mardinian, a beauty entrepreneur and television personality. Alongside Mardinian, top experts like Ralph Bou Nader of Arabian Oud International and Tara Rose Kidd of Tara Rose Salon will dive into discussions on global trends, market insights, and innovative approaches shaping the beauty landscape.

2. Signature Scent Competition: Attendees can experience a unique, sensory twist as 15 elite fragrance houses compete to create Beautyworld Middle East 2024’s iconic signature scent. Powered by Airparfum® technology, visitors can engage in “dry” scent sampling and vote for their favorite fragrance that best embodies the essence of this year’s show.

3. beautyLIVE & Front Row Stages: New to 2024, the beautyLIVE stage hosts live hair and makeup demos with top beauty brands, including the Arabian Color Fiesta, the GCC’s largest hair competition in collaboration with Goldwell. Meanwhile, the Front Row stage will feature hands-on skincare, haircare, and nailcare demos, with insights from iconic brands like ghd, Revlon, and Guinot.

4. Beauty Beginnings: This year’s expo launches Beauty Beginnings, a discovery platform aimed at introducing emerging brands and MENA region newcomers. Curated by the International Luxury Brand Consultancy, this showcase highlights innovative start-ups and SMEs, providing an exclusive introduction for these brands in the regional market.

5. Quintessence – The Art of Perfume: Bringing together 50 globally unique perfume houses, the Quintessence section offers a luxurious, curated fragrance experience. Attendees can indulge in a collection of niche and rare scents from distinguished brands like Vertus, Giardini Di Toscana, and Ramon Bejar.

The renowned Beautyworld Middle East Awards are back, celebrating innovation across 17 categories, including Male Grooming Product of the Year and Skincare Product of the Year. The winners will be honored at a gala event on 29 October at the Conrad Hotel Dubai.

Prepare for an unmissable experience at Beautyworld Middle East 2024, where beauty professionals converge, inspiration flows, and connections blossom in Dubai’s unmatched setting.

For more details or to register, visit Beautyworld Middle East 2024.