- First major Bentley emblem redesign since 2002, symbolizing digital evolution.
- Sharper wings inspired by peregrine falcon introduce bold, aerodynamic styling.
- Standalone “B” jewel features bespoke bevelled glass and metal detailing.
- Logo debuts on new concept car and aligns with Crewe Design Studio launch.
After more than a century of heritage, Bentley has pulled back the curtain on its boldest transformation yet: a newly redesigned “Winged B” emblem. Unveiled ahead of an all-new concept car and the launch of Bentley’s cutting-edge Crewe Design Studio, this is not just a logo refresh, it’s the visual spark of a new era for the British marque.
Bentley’s emblem has always stood for elegance in motion. But in a world shifting toward electrification, digital dominance, and minimalist aesthetics, even icons need an upgrade. Crafted entirely in-house by Bentley’s design team under Director Robin Page, the new emblem sheds unnecessary detail for sharper wings, a streamlined silhouette, and a center jewel that evokes the luxury of fine watchmaking.
The new wings are edgier, more falcon than feathered plume, and the traditional lower feathers beneath the B have been removed entirely for a cleaner profile. The center B remains, now rendered with three-dimensional depth, beveled glass edges, and metallic accents worthy of Bentley’s precision engineering.
This redesign isn’t about nostalgia. It’s about readiness. Automotive branding in 2025 is moving toward simplicity, adaptability, and digital versatility. As luxury carmakers embrace electrification and global brand consistency, Bentley’s new emblem positions it at the intersection of tradition and future-readiness.
While the look may be minimalist, the symbolism is loaded. This is Bentley signaling its next chapter, one that bridges over a century of heritage with a design-forward future.
The new “Winged B” makes its debut on a future vision concept car set to be revealed on July 8. Though not production-bound, the car represents the next phase in Bentley’s design language and product evolution. It also aligns with the opening of Bentley’s new state-of-the-art Design Studio at its Crewe HQ, a space designed to inspire the next generation of Bentley icons.
This is more than a facelift. It’s a declaration. Bentley is sharpening its edge, embracing the future, and doing it all without losing sight of what made its legacy legendary.
Bentley’s redesigned emblem isn’t just a refined mark, it’s a bold promise. As the brand steps into a new era, the new Winged B leads the charge in reshaping what modern luxury looks like, feels like, and drives like.
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