• Celebrating 10 years of cancer awareness with Beyond October: Think Pink.
  • Event promotes breast cancer awareness and sustainable living practices.
  • Pottery workshops and eco-souq highlight creativity and environmental mindfulness.
  • Inspiring storytelling session with breast cancer warriors in the evening.

This year marks a significant milestone for the Beyond October Cancer Awareness Campaign, celebrating 10 years of inspiring stories and transformative events. What began in 2014 as a platform for breast cancer warriors to share their journeys has evolved into an event that not only raises awareness about early detection but also champions sustainable living under the theme Think Pink, Live Green. The campaign, now in its tenth year, intertwines health awareness with environmental consciousness—encouraging both breast cancer prevention and eco-friendly practices.

Hosted at the renowned Dubai International Arts Centre, the event invites attendees to experience a day filled with creativity, community, and meaningful engagement. Kicking off at 11 AM, the day will feature an eco-souq, presented by @your.eco.souq, where visitors can explore a variety of eco-friendly products designed to promote sustainable living. The focus is on making conscious, earth-friendly choices in everyday life, aligning health with the well-being of the planet.

In collaboration with @innaradxb, guests will also have the opportunity to express their creativity through pottery workshops. These hands-on sessions not only allow attendees to create something unique but also serve as a reminder of the beauty of sustainable practices. Each piece of pottery is a symbol of environmental mindfulness, tying together the campaign’s dual message of Think Pink, Live Green.

As the sun sets, the campaign will shift focus to its heart—the stories of breast cancer survivors. From 6 PM to 8 PM, the storytelling session will showcase courageous individuals who have faced and fought breast cancer, offering inspiration and hope to all in attendance. The evening will be a powerful reminder of the importance of early detection and the strength found in community support.

The success of Beyond October: Think Pink, Live Green is made possible through the support of several notable partners. Guddi Bajaj, Founder of Innara, and Barkha Bahirwani have been key collaborators, along with media powerhouses such as Zee Group, Talk 100 FM, Khaleej Times, WKND Magazine, and The Glitz. Additionally, the campaign has gained the backing of Bollywood celebrities like Kalpana Iyer, Tahira Kashyap Khurrana, and Taaha Shah, who have lent their voices to this impactful cause.

As Beyond October continues its journey, it calls upon everyone to participate in this incredible event and be a part of a movement that celebrates life, promotes early cancer detection, and encourages greener living. This is more than just an event—it’s a community effort to inspire lasting change, blending cultural celebration with environmental consciousness.

Don’t miss out on this transformative experience at the Dubai International Arts Centre on October 27th. Together, we can think pink, live green, and make a lasting difference.

Event Details:

  • Date: October 27, 2024
  • Time: 11 AM to 8 PM
  • Location: Dubai International Arts Centre, Jumeirah
  • Sessions:
    • Eco-Souq and Workshops: 11 AM – 6 PM
    • Cancer Warrior Storytelling: 6 PM – 8 PM

RSVP and join the movement today!