- The 4th Annual Movember Ride takes place on November 23rd, co-organized by STITCH and Enigmas MC.
- The initiative highlights the critical importance of early prostate cancer detection and accessible screening.
- L’Oréal Paris Men Expert presents the ride, supporting open discussion and sustained health awareness.
- The convoy concludes at Harley-Davidson Sheikh Zayed Road Showroom with hospitality provided by Allo Beirut.
This November, Dubai’s streets will be filled with the resonant sound of engines, all uniting for a critical cause. The 4th Annual Movember Ride, co-organized by STITCH and Enigmas Motorcycle Club, will rally riders and advocates on November 23rd to champion men’s health awareness. This annual tradition highlights the vital importance of early detection and screening for men’s health issues, particularly prostate cancer, which is highly treatable when diagnosed early. It’s a powerful, vibrant demonstration of solidarity and a clear call to action for the entire community.
Prostate cancer remains one of the most common cancers globally, but awareness remains the strongest tool for protection. The Movember movement encourages men to take proactive steps: speaking with their physicians and understanding when screening should begin (typically ages 45-50). The screening process is simple, often starting with a PSA blood test (Prostate-Specific Antigen), which can detect changes long before symptoms appear.
The event’s success is built on community and strong partnerships. L’Oréal Paris Men Expert proudly presents this year’s ride, reinforcing its global commitment to men’s wellbeing. Sara Sakaya of L’Oréal Paris Men Expert emphasized, “Movember is more than a campaign; it’s a reminder that men’s health deserves open discussion, early action, and sustained awareness.”
The Enigmas MC has been instrumental in mobilizing the biking community, proving that brotherhood extends far beyond the road and into the wellbeing of every member. Rony Metri, President of Enigmas MC, captured the sentiment perfectly: “On the road, no one rides alone, and off the road, no man should face his health battles alone either. Movember isn’t just a ride for us; it’s a call to stand up, get checked, speak up, and watch out for our brothers.”
The convoy will kick off early morning, proceeding to the final destination at the Harley-Davidson Sheikh Zayed Road Showroom. Hosting the finale, Harley-Davidson reinforces its brand alignment with community and freedom. Paul O’Callaghan, General Manager of Harley-Davidson UAE, noted, “We’re proud to host this year’s finale and to stand alongside our partners in championing early detection and awareness.” Capping off the morning, event partner Allo Beirut will provide curated hospitality, fueling the riders and supporters after their long journey.
This year’s Movember Ride, orchestrated by STITCH, is expected to draw riders from across the UAE, continuing its legacy of awareness, unity, and community-driven impact. It is a powerful example of what brands and communities can achieve when they unite for a meaningful, life-saving cause.
Support the movement, encourage the men in your life to get checked, and follow the ride’s journey on November 23rd!
