• New research reveals how UAE consumers think about wellness today.
• Camel milk powder debuts as a premium functional ingredient for brands.
• Long-life UHT camel milk expands global access and everyday convenience.
• Farm tours bring transparency and education to the heart of innovation.
Wellness is no longer a buzzword in the UAE, it’s a daily consideration shaped by intention, habit, and access. At Gulfood 2026, Camelicious steps into this conversation with clarity and confidence, unveiling new consumer wellness insights alongside product innovations that redefine how camel milk fits into modern food systems. As the world’s leading producer of camel milk, the brand arrives at the global food forum with data, direction, and tangible solutions for what comes next.
At the core of Camelicious’ presence is a new set of consumer insights developed in collaboration with YouGov. The research takes a closer look at how people living in the UAE perceive wellness, how those beliefs influence everyday consumption, and where gaps still exist between health goals and daily choices. The findings reflect a growing demand for functional benefits, simplicity, and trust, while highlighting the challenges consumers face when turning intention into consistent action.
These insights will be formally unveiled during a dedicated panel session titled Unveiling UAE’s Wellness Blueprint, Insights Shaping the Future of F and B, bringing together voices from public health, nutrition, and food innovation. With Camelicious’ leadership at the table, the discussion positions the brand as an active contributor to shaping the region’s wellness narrative rather than simply responding to it.
Beyond thought leadership, Camelicious uses Gulfood 2026 to demonstrate how insight translates into innovation. One of the key introductions at the show is camel milk powder, launched as a premium functional ingredient for B2B customers. Designed for food and beverage manufacturers, the ingredient allows camel milk’s nutritional benefits to be integrated into a wide range of health-focused applications, opening doors to new formats, categories, and scalable innovation.
On the consumer front, Camelicious previews its upcoming 1 litre UHT camel milk, the result of years of research and processing development. With a clean label, no preservatives, and a shelf life of up to nine months, the product reduces reliance on cold-chain logistics and supports wider global distribution. The range also includes 180 ml flavoured formats, broadening appeal across age groups and usage occasions, from daily nutrition to on-the-go consumption.
Adding a layer of transparency and engagement, Camelicious also launches its Farm Tours at Gulfood 2026. The initiative offers residents and visitors the chance to experience the world’s largest camel farm firsthand, connecting consumers directly with the source of innovation and reinforcing the brand’s commitment to provenance, education, and trust.
As global food and beverage leaders gather at Gulfood, Camelicious stands out by pairing deep consumer understanding with practical, forward-looking solutions. From insights to ingredients, and from farm to shelf, the brand continues to expand what camel milk can deliver in a wellness-driven world. Industry professionals are invited to engage, explore, and join the conversation shaping the future of functional nutrition!
