• RAKEZ hosted a session to boost digital marketing skills for clients.
  • Experts shared actionable strategies to improve online business growth.
  • Attendees gained insights on brand mission, digital tools, and strategy.
  • The event offered networking opportunities with industry leaders and peers.

In an era where digital presence is crucial for business success, Ras Al Khaimah Economic Zone (RAKEZ) is leading the charge by providing its clients with invaluable insights into digital marketing excellence. Hosting a dedicated session titled ‘Driving Growth through Digital Marketing,’ RAKEZ brought together business leaders, experts, and marketers to exchange actionable strategies for thriving in today’s online world. The event attracted participants from diverse sectors, showcasing the importance of building a robust digital marketing framework to drive sustainable growth.

Marco Borghi from RAK Ceramics and Lalaine Chu-Benitez of Illustrado Magazine, both experts in the field, took center stage, sharing their tried-and-tested strategies to boost online visibility and expansion. Borghi provided an insightful look into the strategic use of digital marketing to influence business growth, while Chu-Benitez emphasized the importance of crafting tailored marketing strategies that resonate with target audiences. Their collective advice resonated with attendees, offering real-world examples of successful campaigns and strategies that have transformed businesses.

“Mastering digital marketing is no longer optional; it’s a necessity for growth in today’s fast-evolving market,” noted Ramy Jallad, Group CEO of RAKEZ. He further explained that the session reflects RAKEZ’s dedication to empowering businesses by arming them with cutting-edge marketing strategies, tools, and opportunities to connect with industry leaders. This knowledge equips startups, SMEs, and large businesses alike with the means to expand their operations and stay competitive.

One of the key takeaways from the event was the emphasis on having a clear brand mission, vision, and values that align with the target audience. The experts stressed the significance of identifying a digital strategy that fits the unique needs of the business, whether through organic growth or careful investment in third-party marketing services. Attendees left with a better understanding of how to utilize digital tools to extend their reach and create a sustainable business model in a rapidly evolving digital landscape.

RAKEZ’s mission is clear—to ensure that businesses within its economic zone are equipped with the necessary skills to thrive. With over 25,000 companies under its umbrella, RAKEZ continues to be a leader in fostering growth and innovation, preparing businesses for the future while keeping them agile in today’s digital economy. Events like these not only equip companies with new strategies but also provide valuable networking opportunities, fostering collaboration across industries.

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