• SIERRA by COVEBEACH opens on July 26th, offering an upscale dining experience.
  • Features live sushi preparation with exclusive rolls and a premium wine selection.
  • Enjoy shisha and drinks while overlooking Ain Dubai, with a newly opened Moët pool for summer fun.
  • A second phase will include more luxurious amenities and parties later this year.

COVEBEACH, Dubai’s iconic beach club brand, is set to unveil its latest venture, SIERRA by COVEBEACH, on July 26th. This stunning addition, located at La Vie on JBR, promises to redefine luxury dining with an unparalleled experience amidst a private tropical oasis.

Perched at the pinnacle of COVEBEACH’s new location, SIERRA offers a sophisticated dining atmosphere with breathtaking views of the Arabian Gulf. The restaurant’s design reflects its name—‘Sierra,’ meaning ‘peaks’ in Spanish—with its elegant sushi bar, interactive fish market, and dry-ager enhancing the dining experience. SIERRA can seat 146 guests and features a menu that includes crowd-pleasers like Burrata Di Puglia, Wagyu Beef Tartare, and Lobster Pasta.

The centerpiece of SIERRA is its live sushi bar, where diners can indulge in signature rolls such as spicy tuna, dynamite, and crab tempura. This new culinary haven builds on COVEBEACH’s storied reputation for exceptional sushi, now paired with an extensive selection of premium wines to complement the innovative menu crafted by Executive Head Chef Nasser Fouad Laziri.

The SIERRA lounge area is a perfect spot for shisha and drinks with a stunning view of Ain Dubai. As the cooler months approach, this lounge will become a hotspot for sunset views and relaxed vibes. Guests can also enjoy the Moët pool, an inviting space for all ages to cool off, relax on sunbeds, or indulge in poolside service from the SIERRA menu.

COVEBEACH’s latest evolution continues its tradition of excellence in Dubai’s beach club scene. With over 1.5 million guests served and a legacy of innovation, COVEBEACH remains a favorite for its all-encompassing luxury, entertainment, and culinary experiences. The second phase, set to launch later this year, promises even more lavish amenities, including an adult-only pool and private cabanas.

For reservations or more information, guests can contact +971 50 454 6920 or email info@covebeach.com.

Instagram: @sierrabycovebeach