- Hailey Bieber returns as DKNY’s global face for Spring 2026.
- Black-and-white visuals spotlight tailored layers, iconic dresses, and New York attitude.
- The collection blends ’60s art scene inspiration with polished contemporary silhouettes.
- Signature accessories and Yankees caps anchor DKNY’s unmistakable city edge.
Sunlight filters through an artist’s loft. Black-and-white frames capture quiet confidence. Tailored layers meet bare skin. DKNY’s Spring 2026 campaign arrives with Hailey Bieber back at its center, delivering a fashion story rooted in creativity, individuality, and the unmistakable energy of New York City.
Inspired by downtown Manhattan’s disruptive art scene of the 1960s, the campaign reimagines fame as an art form. Hailey becomes both muse and masterpiece, appearing in a striking photo series of herself while wearing key looks from the new collection. The setting feels intimate and expressive, echoing the free flow of ideas found in classic New York studios.
Styled with effortless precision, Hailey moves through a wardrobe that balances structure with softness. A trench layered over denim. Tailored trousers paired with loafers and a bra under an oversized top. The iconic Naked Dress, once immortalized on Sex and the City, returns in black with clear straps, alongside a polished pinstripe mini. Relaxed jeans and blazers bring a subtle nod to ’90s cool, while the DKNY x New York Yankees cap grounds each look in streetwise heritage.
The palette stays deliberately restrained, black, white, beige, and denim dominate, allowing strong eyewear and a signature bag to punctuate each outfit with that unmistakable DKNY edge.
Jeff Goldfarb, EVP of G-III Apparel Group, sums it up simply. Hailey Bieber represents everything DKNY stands for right now. Her personal style aligns naturally with the brand, bringing authenticity to every frame and making each piece feel lived-in rather than styled.
Spring 2026 is about refining the essentials. Clean tailoring. Confident silhouettes. Elevated basics that work from morning meetings to late-night city strolls. The campaign reinforces DKNY’s ongoing evolution while staying loyal to its roots, celebrating individuality, creativity, and modern femininity through wearable fashion.
Behind the scenes, an accomplished creative team brings the vision to life. Creative direction by Trey Laird, photography by Mikael Jansson, styling by Clare Richardson, and set design by Stefan Beckman combine to create visuals that feel cinematic yet personal. Hair by James Pecis and makeup by Hannah Murray complete the polished, understated aesthetic.
The campaign marks another chapter in DKNY’s revival, where heritage meets now, and iconic pieces are reintroduced for a new generation. From tailored staples to statement dresses, Spring 2026 captures a city mindset that is bold, expressive, and effortlessly cool.
Explore the DKNY Spring 2026 collection online and in select retailers worldwide, and discover a season shaped by art, attitude, and modern New York style!
