- DSF 2024 celebrated its landmark 30th edition with record results.
- Over 10 million visitors marked a 12% footfall increase.
- Public-private partnerships fueled unmatched growth and global appeal.
- Majid Al Futtaim malls recorded a 7% sales increase.
The curtains have closed on the landmark 30th edition of the Dubai Shopping Festival (DSF), marking a spectacular milestone in the city’s journey as a global retail and tourism hub. From record-breaking footfalls to unforgettable performances, DSF 2024-2025 proved to be its most thrilling chapter yet. Powered by robust partnerships between public and private sectors, the festival showcased Dubai’s unique ability to merge world-class shopping, entertainment, and innovation, leaving residents and visitors with memories to cherish forever.
Organized by the Dubai Festivals and Retail Establishment (DFRE), this year’s DSF exemplified the city’s commitment to excellence, bolstered by its strategic alignment with the Dubai Economic Agenda D33. Featuring contributions from iconic partners like Dubai Islamic Bank, Visa, and Majid Al Futtaim, the festival delivered exceptional experiences. From the dazzling fireworks over Dubai Creek to immersive activations such as the DSF Nights at Dubai Festival City Mall and the iconic drone shows at The Beach, JBR, each day unfolded with unmatched vibrancy.
The numbers tell their own story. Majid Al Futtaim’s malls welcomed over 10 million visitors, reflecting a 12% increase compared to the previous year. Dubai Festival City Mall reported a 10% spike in footfall, while Mercato and Town Centre Jumeirah achieved an extraordinary 165% increase in sales. Beyond numbers, the festival created moments of joy, like Ahmed Saad’s electric opening concert, Quick Style’s captivating performance, and the lively 321 Festival at City Walk. Whether it was retail pop-ups, family-friendly entertainment, or culinary delights from SALT food truck, DSF 2024-2025 had something for everyone.
The festival’s enduring success lies in its collaborative spirit. Speaking about this achievement, Ahmed Al Khaja, CEO of DFRE, credited the strength of public-private partnerships for DSF’s ongoing evolution. “This 30th edition exemplifies Dubai’s model of collaboration, cementing our place as one of the world’s premier destinations to live, work, and visit,” he remarked.
As Dubai looks ahead, the legacy of the 30th DSF promises to set the stage for even greater milestones. With innovation and creativity at its core, this annual celebration continues to elevate Dubai’s global standing while redefining the future of festivals worldwide.
Want to relive the magic of DSF 2024-2025? Visit the official Dubai Shopping Festival website or follow @DubaiFestivals on Instagram and TikTok for exclusive highlights!