- Eleventy opens sleek new stores in Dubai and Riyadh
- Smart luxury meets timeless Italian fashion with a conscience
- Minimalist style made for the modern, sustainability-savvy shopper
- Part of Majid Al Futtaim’s bold luxury retail expansion
If minimalism and Milan had a baby, it’d probably look like Eleventy. And now, that baby’s all grown up and moving into some pretty bougie real estate—Mall of the Emirates and Solitaire Mall, to be exact. Majid Al Futtaim just dropped the brand’s first standalone stores in the Middle East, and fashion insiders are already buzzing like it’s couture Christmas.
But don’t expect flashy logos or try-hard designs here. Eleventy is all about that “quiet luxury” lifestyle—think cashmere that whispers rather than screams, and tailoring so good it makes your ex regret everything. They’re serving timeless fits for people who want to look expensive without turning into walking billboards.
Now, here’s the smart twist: Eleventy isn’t just pretty, it’s principled. With a “Smart Luxury” motto stitched into its DNA, the brand’s repping sustainability and slow fashion like it’s the new black. So yes, your next wardrobe upgrade might actually help you sleep better at night—both stylishly and ethically.
This isn’t Eleventy’s first rodeo in the region (shoutout to its Marina Mall debut and THAT Concept Store cameos), but these new Dubai and Riyadh digs? They mark the start of a five-store blitz across the Middle East in 2025. It’s all part of Majid Al Futtaim’s plan to turn the Mall of the Emirates into the Met Gala of malls—with VIC services, posh pop-ups, and fashion dome glow-ups to match.
So whether you’re a capsule wardrobe queen or a “buy less, buy better” bro, Eleventy’s Middle East move is a soft launch into smart luxury that hits harder than your 3AM impulse buys. It’s quiet, classy, and calculated—the triple threat your closet didn’t know it needed.
Eleventy is here, it’s elite, and it’s eco-chic. You’re welcome!
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