• Barakat honors UAE heritage with exclusive Union Day product range.
  • Ghaf Smoothie and Shot showcased Emirati innovation and sustainability.
  • Twin chefs Abdulrahman and Maitha reinvent traditional Emirati flavors.
  • Union Day gift baskets offered locally crafted delights for celebrations.

As the UAE celebrated its 53rd Union Day, Barakat captured the spirit of the occasion with its Fresh-Made in the UAE campaign—a heartfelt tribute to the nation’s heritage, talent, and sustainability. This exclusive initiative honored the essence of Emirati culture through a Union Day product range that beautifully blended tradition with modernity.

At the heart of this collection was a fusion of local ingenuity and flavor. The Ghaf Smoothie and Ghaf Shot, crafted from sustainably sourced Ghaf leaves, showcased Emirati innovation, led by young inventor Salma Al Zaabi with support from the Khalifa Fund. Adding to these unique creations was the Date & Chami Salad, a culinary gem by the UAE’s youngest twin chefs, Abdulrahman and Maitha, who reimagined traditional ingredients with a fresh, contemporary approach.

Barakat’s Union Day range didn’t stop there. The Emirates Flag Juice Pop, a vibrant tribute to the UAE flag, and the indulgent Kunafa Pistachio Ice Cream Bites brought festive joy in every bite. For those looking to share the flavors of the UAE, Barakat’s exclusive Union Day gift baskets, available via the Barakat app, offered a delightful way to spread joy during the celebrations.

Beyond the flavors, the Fresh-Made in the UAE campaign reflected Barakat’s ongoing commitment to sustainability and local production. The brand’s 100-mile initiative ensured fresh, locally sourced ingredients, reducing environmental impact while supporting homegrown talent.

Union Day 2024 was a celebration of Emirati pride, creativity, and culinary excellence, and Barakat invited the UAE community to embrace the nation’s rich and diverse flavors. Through innovation and sustainability, Barakat delivered a tribute to the country’s legacy that will continue to inspire long after the festivities have ended.

Instagram: @barakatme