Big Bad Wolf Books, in partnership with Dubai Culture, is set to return to Dubai with the world’s biggest book sale. The ten-day event will offer book lovers an unbelievable retail experience, with discounts of over 75% on a wide range of titles. The event, now in its fourth year, will be held at Dubai Studio City from 7th to 16th April 2023, and will be open to the public from 9 a.m. to 2 a.m. daily. The event was officially launched at a press conference hosted at the Etihad Museum auditorium, attended by key industry stakeholders, including Andrew Yap, Co-Founder of Big Bad Wolf Books, and representatives from Dubai Culture and Dubai Studio City.

The event aims to foster the passion for reading among people of the UAE, in line with the Ministry of Culture and Youth’s initiative ‘UAE Reads,’ which aims to establish reading as a habit among 50 percent of Emirati adults and 80 percent of school students by 2026. Big Bad Wolf Books is committed to enriching Dubai Culture’s mission to spread the light of knowledge through reading.

Majed Al Suwaidi, Senior Vice President of Dubai Studio City and Dubai Production City, commented that literature is a powerful fuel for creativity, imagination, and curiosity. He emphasized that Big Bad Wolf Books promotes a love for reading that is essential to nurture in younger generations, especially in an increasingly digital world.
Eiman Al Hammadi, Acting Manager of the Libraries Affairs Section at Dubai Culture, expressed the Authority’s pride in its strategic partnership with Big Bad Wolf Books, saying that it allows them to discover the joy of reading and arm themselves with knowledge. She noted that the book fair represents an essential source of the creative economy ecosystem, which Dubai aspires to become its global capital of by 2026.

This year’s event promises to be unforgettable, with Big Bad Wolf Books offering an ‘UNBELIEVABLE’ host of goodies that will wow customers with unbeatable prices on select books. For the first time ever, the book sale is introducing gift vouchers, allowing customers to buy and gift to fellow reading enthusiasts or their friends and family, encouraging more people to pick up a book or two.
In addition, customers of all ages can participate in an exciting ‘Book Haul’ contest, where they need to simply upload a creative image or video of their experience at the Book Sale on BBW’s social media with the hashtag #BBWDUBAI for a chance to take home a trolley full of their favorite reads.

Andrew Yap, Co-Founder of Big Bad Wolf Books, said that the event has proved to be a resounding success in the UAE. He added that they are pleased to return to Dubai with a slew of new and exciting additions to provide book lovers in the region with an ‘UNBELIEVABLE’ experience laced with good-quality, affordable books, and lasting memories. As a brand, they have always believed that reading is an essential activity that opens up new worlds of knowledge and imagination in their ongoing quest to increase literacy worldwide and reach people beyond borders.

The event promises to be a haven for book lovers and a celebration of the joy of reading, offering a unique experience for all ages and tastes. Don’t miss out on the opportunity to grab your favorite books at unbeatable prices and create lasting memories with your loved ones.

For more information and updates about the Big Bad Wolf Book Sale Dubai 2023, please visit:
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