- VOX’s new brand film is a full-on nostalgia trip.
- Hans Zimmer composed the original score with Arabic fusion vibes.
- The story follows one boy’s life through VOX movie moments.
- It’s not just a campaign—it’s a love letter to cinema.
You know that feeling when the lights dim, the popcorn crunches, and the first note of the soundtrack hits you right in the feels? VOX Cinemas just bottled that exact magic in its latest brand video Fall in Love with Film, and warning: it might just leave you misty-eyed. This isn’t your average promo—this is nostalgia on reel, scored by none other than Hans Zimmer (yes, the legend behind Interstellar and The Lion King) and wrapped in a heart-hugging story that’ll hit home for anyone who’s ever had a movie night turn into a memory.
The film follows a boy’s life across decades, with every milestone—from childhood giggles to adult nostalgia—rooted in his local VOX Cinema. Think of it as your favorite coming-of-age flick, except you’re the main character. VOX isn’t just serving seats and screens; it’s where first dates happened, families laughed till they cried, and trips to the movies turned into time travel.
What makes this love letter to cinema next-level? The soundtrack, duh. Zimmer cooked up a sonic recipe with Arabic instruments, Hollywood-level orchestration, and retro 90s synths—because memories don’t just look good, they sound unforgettable. And for a brand that’s been shaping cinema culture in the Middle East for 25 years, this video feels less like a flex and more like a thank-you hug.
VOX isn’t just playing the hits. With IMAX screens that drop jaws, gourmet bites mid-show, and exclusive content that’s worth ditching your couch for, they’re making sure your next watch hits differently.
So if you haven’t caught it yet, Fall in Love with Film is live now—and honestly, you might want to bring tissues. VOX didn’t just make a video. They made a moment. And they made sure it’ll stay with you long after the credits roll.
Watch it now. Cry later.