- Twelve zodiac-inspired scents crafted over 24 months of magic.
- French Avenue launches celestial perfume line made for your soul.
- Each fragrance mirrors your sign’s vibe—no astrology degree needed.
- Dubai debut featured a zodiac-matching experience like no other.
Ever smelled a perfume and thought, “Okay, but does this understand my trauma and my rising sign?” Enter Genesis, the new fragrance collection from French Avenue that’s rewriting the rules of perfumery—and maybe even your destiny.
Born after 24 months of olfactory obsession, this isn’t your usual line of spritz-and-go. Genesis is where scent, selfhood, and a dash of stardust collide. It’s made for those who desire—not just to smell good, but to feel seen. With twelve zodiac-inspired fragrances (yes, one for every celestial personality in your group chat), this drop is a sensory deep-dive into what it means to smell like you.
Each fragrance in Genesis is more than a vibe—it’s a vibe with a backstory. Earthy for the grounded, airy for the free spirits, spicy for the main characters. The collection isn’t playing it safe with generic “romantic florals” or “masculine woods.” It’s going full-on cosmic identity crisis—but in the best way. Your scent match might just know you better than your therapist.
Think of it as fragrance therapy, zodiac edition.
French Avenue didn’t just throw a launch party—they summoned the cosmos. Guests at the exclusive Dubai showcase were taken through an immersive, constellation-themed installation that literally aligned them with their signature scent. No awkward perfume counters, no pushy spritzers—just you and your star-powered match.
And behind it all? The mind of Mr. Poland Moosa Haji, founder of Fragrance World, the 35-year legacy empire backing French Avenue’s bold new chapter. “Each scent in Genesis is a tribute to individuality—rooted in craftsmanship, shaped by the stars,” he shared. Honestly? Preach.
This isn’t just a collection. It’s a movement. A soft rebellion against boring, mass-produced “his and hers” scents. With Genesis, French Avenue is championing fragrance as a tool of self-expression—celestially inspired, emotionally intelligent, and drop-dead gorgeous on your vanity.
From the zodiac-curious to the die-hard fragrance collectors, Genesis doesn’t ask you to pick a scent. It invites you to discover one that picks you.
So go ahead. Spritz your sign. Spray your rising. Layer your cosmic complexity.
Because in a world full of knockoff vanilla, you were written in the stars.
Smell your sign at www.frenchavenue.com
Follow the starglow at @frenchavenue