Forget the same old drugstore routine! Gunam Beauty takes you on a magic carpet ride, blending the ancient wisdom of Ayurveda with the modern science of French skincare. Imagine the warm, heady aroma of Kerala spices mingling with luxurious, high-tech formulas. Intrigued? We bet you are!
But what sparked the idea for this unique fusion? We sat down with Elizabeth Issac, the founder of Gunam Beauty, to unlock the secrets behind the brand.
“It all started back in my hometown of Kadayiruppy,” Elizabeth tells us. “My family has always been in the spice business, and I grew up surrounded by these incredible ingredients. Even as a kid, I was fascinated by the labels, eager to understand the magic behind each product.”
Fast forward to Elizabeth’s time working in the Parisian skincare industry. “I learned so much about modern formulas and cutting-edge ingredients,” she explains. “But a part of me kept wondering – could there be a way to combine this knowledge with the rich heritage of Ayurveda, a tradition I grew up with?”
The idea for Gunam Beauty was born during the first COVID lockdown, when Elizabeth found herself back home in India. “It was a time of reflection,” she says. “Looking at my family’s business, I realized many of the ingredients gaining popularity in the West were right here, under my nose!”
Elizabeth’s passion and vision are clear. But for Gunam Beauty, sustainability isn’t just an afterthought. Let’s delve deeper into their commitment to responsible sourcing. Here, Elizabeth explains how Gunam ensures their Kerala ingredients are sourced with the environment in mind:
- Family Ties, Sustainable Practices: “Sustainability is at the forefront for Gunam,” Elizabeth says. “All our Indian ingredients are sourced through my family’s business, where they’ve implemented backward integration programs. This means they can trace every step of the supply chain, ensuring responsible practices are followed.”
- A Legacy of Sustainability: “My father has always been committed to sustainable practices,” Elizabeth explains. “He taught me the importance of mindful consumption and understanding the impact of our choices. It’s a value that’s deeply ingrained in Gunam’s philosophy.”
Let’s use vetiver, an ingredient Gunam sources, as an example. “Our vetiver comes from Pondicherry,” Elizabeth says. “There, cultivation actually improves the soil! The sandy environment is revitalized by the vetiver, and the use of chemical fertilizers is minimized through locally sourced seaweed compost.”
Gunam Beauty’s unique blend of tradition, science, and sustainability makes it a brand worth exploring. Whether you’re a skincare aficionado or simply looking for effective, luxurious products, Gunam Beauty offers something special. Visit their website to discover their full range of products and embark on your own Ayurvedic skincare journey.
Instagram: @gunambeauty | @issac.elizabeth