- Sole DXB attendees will be the first to secure the exclusive collaboration model watch.
- G-SHOCK will spotlight its globally influential design partnership with streetwear icon NIGO.
- Experience the regional debut of the G-SHOCK Ring nano, showcasing next-generation technology.
- The brand champions its deep legacy within music, youth culture, and innovative design.
The highly anticipated festival of contemporary culture, Sole DXB 2025, is about to get a whole lot tougher. CASIO Middle East and Africa announced the return of G-SHOCK to Dubai Design District (d3), bringing a powerful blend of streetwear heritage, musical influence, and cutting-edge tech. The brand is launching exclusive drops designed to excite the region’s vibrant creative community and ensure its presence at the event, running from December 12th to 14th, is unforgettable.
G-SHOCK’s enduring success is built on blending signature toughness with relentless trendsetting design. Its presence at Sole DXB, the leading regional festival for music, fashion, and art, highlights its deep roots in youth culture. This year, the brand is balancing its history with its future, offering two distinct levels of exclusivity and innovation.
The appeal of heritage is strong this season, and G-SHOCK emphasizes its authenticity by spotlighting its globally celebrated collaboration with NIGO, one of the most influential figures in global streetwear. This retrospective nod reinforces the brand’s provenance as one that fundamentally shaped urban fashion for decades.
Beyond the aesthetic drops, G-SHOCK is also giving visitors a regional first look at its future technology: the G-SHOCK Ring, G-SHOCK nano. This next-generation wearable innovation underscores the brand’s commitment to advancing not just wrist design, but also micro-functionality in the tech sphere, appealing directly to gadget and accessory enthusiasts.
The biggest draw for collectors will be the new limited-edition Sole DXB collaboration model. Available only in limited quantities at the immersive G-SHOCK booth, securing this piece guarantees immediate exclusivity and serves as a unique event souvenir.
The immersive booth at d3 is designed to be a central hub for connection and commerce. Attendees can browse a curated selection of the latest models for direct purchase, ensuring fans have immediate access to the newest styles and must-have pieces. The entire experience is crafted to inspire, bringing together fans, creators, and trendsetters in an environment that celebrates the fusion of technology, music, and design.
This is the moment for collectors and trendsetters to secure a piece of exclusive history and preview the future of G-SHOCK technology. Don’t miss this opportunity to immerse yourself in the brand’s culture and celebrate its legacy at Sole DXB this December!
Instagram: @gshock_mea
