- Epson showcased its new EcoTank range and projectors at Dubai’s immersive Krasota.
- The unique dinner utilized 20 Epson projectors, one dedicated to each diner’s table.
- New EcoTank models offer faster speeds, longer durability, and enhanced ink yield.
- The event highlights Epson’s commitment to innovation and the Middle East market.
Innovation is at its best when it’s experienced, not just discussed. Epson, a global leader in technology, recently hosted an exclusive event at Krasota, Dubai’s fine dining venue renowned for its immersive gastro-theatre. This one-of-a-kind evening was the perfect stage to demonstrate how Epson’s cutting-edge technologies are redefining everything from the modern workplace to complex visual storytelling.
The setting itself was the ultimate proof of concept for Epson’s visual prowess. The Krasota experience, typically a blend of gourmet cuisine and multi-sensory theatre, was powered by 20 Epson PU-Series projectors. This precise engineering meant that each individual diner received a personalized, immersive visual experience, seamlessly blending projection mapping, light, and sound directly onto their table. This level of visual storytelling in a dining context perfectly illustrates the aspirational heights of projection technology.
As Gracia Sabbagh, Regional BU Director, Epson META-CWA, stated, “Tonight was about showing how our solutions integrate seamlessly into real-world experiences, whether it’s a boardroom or a fine dining table.” This bold approach reinforced Epson’s market leadership, showcasing that their technologies perform, inspire, and are robust enough for even the most demanding installation.
Beyond the spectacular projections, Epson announced key updates to its core EcoTank range, designed for the evolving needs of modern workplaces. These new business models (including the L4360, L6360, L6370, L6376, and L6390) address the modern user’s pain points: efficiency and maintenance cost.
The printers boast faster print speeds, longer durability, and an enhanced user interface. The EcoTank design, famous for replacing messy cartridges with high-capacity ink tanks, continues to offer incredible value and an increased ink yield, making setup and operation simple for any office. The sleek design and enhanced user interface reflect the demand for high-performance technology that minimizes waste and fits elegantly into modern office aesthetics.
This event follows a significant investment earlier this year: the launch of the Epson Innovation Centre in Dubai Production City. This investment of over USD 1 million underscores the brand’s commitment to the Middle East market and its mission to reimagine how technology contributes to a better future, connecting product design with societal and business needs.
From providing personalized visual storytelling in Dubai’s most exclusive venues to delivering reliable, cost-effective solutions for the modern workplace, Epson is setting the standard for innovation.
