• IFFCO is revolutionizing the oils and fats sector with innovation.
  • Karim Hassan shares insights on sustainability and digital transformation.
  • Gulfood 2024 highlights IFFCO’s commitment to industry excellence.
  • Future plans focus on efficiency, growth, and market leadership.

At Gulfood 2025, we had the opportunity to sit down with Karim Hassan, Chief Executive Officer – Oils & Fats, IFFCO Egypt, to discuss the company’s ambitious plans, industry leadership, and commitment to innovation. As a key player in the global food industry, IFFCO has been driving transformation in the oils and fats sector, focusing on sustainability, operational excellence, and digital integration.

Karim Hassan shared his vision for IFFCO, emphasizing the company’s dedication to reshaping the industry through cutting-edge technology and strategic growth. Since assuming his role in April 2023, he has spearheaded efforts to enhance efficiency and sustainability, positioning IFFCO as a leader in the evolving food landscape. Under his leadership, the company has been leveraging advanced agribusiness platforms and digital solutions to optimize supply chains and improve accessibility to high-quality products.

During our conversation, Karim highlighted IFFCO’s commitment to sustainability, stating that the company is investing in eco-friendly production methods and responsible sourcing. With consumer demand shifting towards healthier and more sustainable food options, IFFCO is innovating to meet these expectations while maintaining the highest standards of quality. “Our goal is not just to lead the market but to redefine it,” he explained. “We are committed to sustainability-driven growth that benefits both consumers and the planet.”

Beyond sustainability, IFFCO is also expanding its footprint in the digital space. Karim detailed the company’s approach to integrating e-commerce and digital distribution into its operations, ensuring that consumers and businesses alike have seamless access to its diverse product range. His prior experience with fintech and microfinance startups has influenced IFFCO’s approach to digital transformation, making the company more agile and responsive to market trends.

As one of the leading exhibitors at Gulfood 2025, IFFCO showcased its latest product innovations, reinforcing its position at the forefront of the industry. Karim expressed his excitement about the event, noting that Gulfood serves as a platform to connect with industry peers, explore emerging trends, and collaborate on future growth strategies. “Gulfood is more than just an exhibition; it’s where the future of the food industry takes shape,” he remarked.

Through its forward-thinking leadership and commitment to excellence, IFFCO continues to set new benchmarks in the oils and fats sector. With Karim Hassan steering the company towards a more sustainable and digitally connected future, IFFCO is not just adapting to industry changes—it’s driving them.

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