• IIFA Festival 2024 kicks off on Yas Island, Abu Dhabi.
  • Star-studded press conference features top talents from cinema.
  • “I Can Make A Difference” campaign promotes social change.
  • Kuberan Film City unveiled, enhancing production and training facilities.

The 24th Edition of the IIFA Festival 2024 kicked off with an electrifying press conference, showcasing the brilliance of five iconic film industries—Hindi and South Indian cinema—at Etihad Arena on Yas Island, Abu Dhabi. Under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, this year’s festival promises an unprecedented celebration of cinematic excellence from September 27th to 29th.

The press conference was a dazzling affair, featuring a star-studded lineup that included hosts and performers like Shah Rukh Khan, Karan Johar, Rekha, and Vicky Kaushal, alongside talents from the South Indian film industries such as Rana Daggubati, Teja Sajja, and Akul Balaji. This convergence of talents from various cinematic backgrounds is set against Yas Island’s stunning backdrop, making it a premier destination for the festival.

In a groundbreaking initiative, IIFA introduced the “I Can Make A Difference” campaign, aimed at empowering social change through collective action. Partnering with Sobha Group as the official Cause Partner, IIFA emphasizes the significance of individual efforts in creating impactful change, focusing on inspiring the next generation of women.

The unveiling of the Kuberan Film City & Institute marked a significant milestone in the conference, promising to be a state-of-the-art production and training facility in Goa. Mr. Partho Banerjee from NEXA expressed excitement about their long-standing partnership with IIFA, emphasizing the importance of innovation and creating lifetime experiences for audiences.

The festival is not just about entertainment; it aims to foster connections and networking opportunities within the industry. Mr. Andre Timmins, Founder/Director of IIFA, highlighted the significance of this year’s festival, which is anticipated to be the largest yet, with tickets for the awards night already sold out.

Representatives from Miral and the Department of Culture and Tourism – Abu Dhabi also voiced their pride in hosting such a grand celebration of Indian cinema for the third consecutive year. Nabila, from NABILA and ZERO Makeup, expressed excitement about their involvement, emphasizing their commitment to providing top-notch styling for the stars.

With a lineup of events featuring NEXA IIFA UTSAVAM, NEXA IIFA AWARDS, and SOBHA Realty IIFA ROCKS, this year’s festival promises to deliver unforgettable moments, showcasing the richness and diversity of Indian cinema.

Join in on this cinematic journey from September 27th to 29th, 2024, at Etihad Arena, Yas Island, Abu Dhabi, where stardom and creativity converge in a vibrant celebration of film!

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