Coffee Planet is sending fans across Dubai to track down its missing master roaster.
- Ross is hiding somewhere in Dubai, leaving clues behind.
- Coffee fans can follow live clues across four areas.
- Trivia challenges could win one lucky coffee lover’s yearly supply.
- Miss Ross and Instagram followers can still join remotely.
- Dubai Coffee Hunt Turns The Daily Cup Into A Game
A coffee run usually has a familiar rhythm: leave home, find your usual café, order the same drink and get on with the day. Dubai is about to disrupt that routine. International Coffee Day Dubai is becoming a city-wide game, with Coffee Planet sending its master roaster Ross across the emirate from 1 October. Nobody knows where he’ll pop up next.
For anyone used to tracking café openings through Instagram, this one asks for a little more effort. Ross will reveal clues and live location updates through Coffee Planet Global’s Instagram, sending followers towards appearances around DWTC, Al Wasl, JVC and Dubai Hills. It’s part scavenger hunt. Part coffee break.
A busy afternoon around DWTC could suddenly come with an unexpected mission. Fans who spot Ross can meet him in person before taking a Coffee Planet trivia challenge, putting their coffee knowledge to work for a chance to win a year’s supply of specialty coffee. That’s quite a prize.
Friends heading out for coffee together may suddenly find themselves comparing clues instead of comparing orders. That social element is exactly what makes the activation feel different from a standard International Coffee Day offer, turning familiar Dubai coffee culture into something people can actively participate in. It’s built for sharing.
The hunt also plays into the city’s love of discovering what is happening next. A clue posted in the morning could send someone towards JVC, while another update could move the action closer to Dubai Hills. The uncertainty is part of the fun. Keep your phone close.
For coffee lovers who miss Ross in person, there’s another route into the game. Followers can use the Instagram Stories ‘Add Yours’ sticker to share a Coffee Planet sighting or their own coffee moment, giving them another chance to win while adding their own snapshots to the campaign.
Dubai’s specialty coffee scene has become increasingly focused on discovery, from new roasters and brewing methods to tasting experiences and coffee events. Coffee Planet is taking that curiosity outside the café and putting it onto the streets, with a master roaster, a trail of clues and a city full of possible hiding spots. Coffee becomes the adventure.
So, on 1 October, don’t treat your coffee run like an ordinary errand. Follow Coffee Planet, watch the clues, and be ready to move when Ross goes live. You might find a master roaster, test your coffee knowledge and walk away with enough coffee to keep your cupboard happy for a year!
Visit the Website for more details and updates.
