• JETOUR partners with Cheetah Conservation Fund to protect endangered cheetahs.
  • Collaboration includes caring for cheetahs and improving their habitats.
  • JETOUR and Discovery Channel to create cheetah conservation awareness documentary.
  • Partnership expands JETOUR’s “Travel+” strategy into global wildlife conservation.

JETOUR, a global automobile brand known for its “Travel+” strategy, has entered a strategic partnership with the Cheetah Conservation Fund (CCF) to tackle the alarming decline of cheetah populations. Announced on September 20th, 2024, this collaboration highlights JETOUR’s commitment to environmental, social, and governance (ESG) practices, particularly in the area of wildlife protection.

With fewer than 7,500 cheetahs remaining in the wild, their populations have drastically shrunk due to habitat loss, human-wildlife conflict, and illegal wildlife trade. JETOUR’s partnership with CCF aims to support the care of orphaned cheetahs, provide vehicles to improve their habitats, and raise global awareness of cheetah conservation through a documentary collaboration with Discovery Channel.

As part of this initiative, JETOUR’s support will focus on enhancing cheetah conservation through direct action—caring for non-releasable cheetahs, supplying resources, and creating global awareness campaigns to inspire public involvement. JETOUR and CCF share a vision of long-term commitment, as expressed by Dr. Laurie Marker, CCF’s Founder: “Cheetah conservation requires long-term dedication, and JETOUR is the perfect partner to help inspire more people to join the global ‘Protect the Cheetah’ initiative.” This new partnership enriches JETOUR’s “Travel+” strategy by connecting travel with wildlife conservation, introducing a new chapter in their global ESG efforts.

The collaboration also aligns with JETOUR’s broader charitable initiatives, which span across continents, focusing on education, healthcare, and infrastructure. In China, the brand’s “Journey of Hope” program has seen over 300 charitable activities supporting children’s education and healthcare.

On the global stage, JETOUR has engaged in traffic safety campaigns, sponsorships for disabled athletes, and contributions to education and infrastructure projects across multiple countries. This new wildlife conservation effort marks JETOUR’s first venture into protecting endangered species, emphasizing its belief that travel and ESG practices go hand in hand.

As JETOUR continues to integrate ESG into its global development, this partnership with CCF represents a pioneering effort to bring cheetah conservation to the forefront of corporate responsibility. By merging the excitement of travel with meaningful contributions to wildlife protection, JETOUR aims to create lasting social and environmental value, inspiring individuals and organizations to join in protecting the world’s fastest land animal. Through this initiative, JETOUR encourages its users to not only explore the world but also create positive change along their journeys, redefining the intersection of travel and sustainability.

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