The travel and luxury specialist is building its MENA presence from Dubai and Abu Dhabi.
- KLEBER GROUP UAE officially establishes operations across Dubai and Abu Dhabi.
- The new team will serve travel and luxury clients across MENA.
- Its services span communications, marketing, representation and investment advisory.
- The launch arrives during a major week for UAE tourism.
Walking through Arabian Travel Market in Dubai means moving between tourism boards, hotel groups, airlines and destination brands, often within the space of a few minutes. This year’s conversations have made one thing clear: relationships matter as much as reach. KLEBER GROUP UAE is stepping into that environment with operations in both Dubai and Abu Dhabi.
For brands working across travel and hospitality, having people physically in the region changes the rhythm of business. A meeting can happen over coffee in Dubai, continue with a destination conversation in Abu Dhabi and move into a regional strategy discussion without crossing borders. KLEBER GROUP is building its UAE operation around that proximity. That’s the point.
The timing also puts the agency directly into the energy of ATM, where tourism authorities, airlines, hospitality groups and investors gather in one place. Its UAE launch arrives with a focus on the conversations happening around destination development, luxury travel and hospitality. Dubai is a fitting meeting point.
For a hotel, destination or airline, a campaign rarely stops at a press release anymore. Media relations, social content, trade engagement, influencers, investor conversations and destination storytelling can all sit around the same table. KLEBER GROUP’s UAE offering brings those strands together through communications, PR, destination marketing, representation and trade marketing.
The Abu Dhabi and Dubai setup also gives clients two very different perspectives on the UAE’s travel economy. Abu Dhabi brings its destination, culture and investment ecosystem, while Dubai offers a particularly dense mix of hospitality, aviation, luxury and international media. Together, they create a useful base for wider MENA work.
Behind the regional operation is a dedicated team. Mutasem Shadid, Director Communications MENA, will oversee communications, media engagement and reputation management, while Varun Kapur, Director KAPITAL by KLEBER GROUP, will lead investment advisory work focused on tourism and hospitality opportunities. Both roles point towards a model built around specialist regional knowledge.
For people working in UAE travel, the launch is another sign of how much the industry now depends on connections between destinations, brands, investors and storytellers. KLEBER GROUP arrives with more than three decades of international experience, but its next chapter starts much closer to the ground, between Dubai and Abu Dhabi. That makes this one to watch!
